WRIT-FM
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| Broadcast area | Milwaukee, Wisconsin |
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| Branding | "Milwaukee's 95.7" |
| Slogan | "The Greatest Top 40 Hits of All Time" |
| Frequency | 95.7 (MHz) |
| Format | Oldies |
| ERP | 34,000 watts |
| Class | B |
| Callsign meaning | Legendary call letters (originally We'Re IT!) |
| Owner | Clear Channel Communications |
| Website | www.957writ.com |
WRIT-FM (95.7 FM) is a radio station in Milwaukee, Wisconsin, owned by Clear Channel Communications. As of September 5, 2006, "Milwaukee's 95.7" programs a classic hits format, featuring pop music and oldies from the 1960s, 1970s and 1980s. Their slogan is "The Greatest Top 40 Hits of All Time."
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[edit] History
The WRIT call sign previously belonged to a Top 40 station on 1340 AM in the 1960s. The WRIT name was resurrected at midnight on January 1, 2000, to ring in the new millennium. The oldies format has been on 95.7 since the late 1980s, originally as WZTR.
The 95.7 frequency was home to Top 40-formatted WZUU through much of the 1970s until 1986, when it changed to adult album alternative WBGK and later to adult contemporary-formatted "Star 95.7" and the WZTR call sign. WZTR eventually switched to oldies amid heavy competition.
The station was known for a long time as "Oldies 95.7", even after it tweaked its format slightly and resurrected the WRIT call sign. In 2003 WRIT dropped the "oldies" designation from its name and now calls itself "95.7 WRIT". Recent billboards show only "95.7" without the WRIT call letters.
On November 17, 2005, WRIT flipped to all-Christmas music programming, competing with WMYX-FM, WFZH-FM and WRIT's sister station, WOKY. After Christmas, WRIT reverted to its regular format.
[edit] Transition to "Milwaukee's 95.7"
On September 1, 2006, WRIT went into stunting mode, playing a wide assortment of songs and directing listeners to 95.7needshelp.com to request and vote for songs online. This is similar to a format flip Clear Channel did with WDTW-FM in Detroit.
The station unveiled their tweaked format on Tuesday September 5, 2006 at 6AM, after playing a set of songs containing the word "Magic". They became "Milwaukee's 95.7, The Greatest Top 40 Hits of All Time." The music selection is similar to the previous format, though the station has added a few pop music selections from the 1980s to the 1960s and 1970s oldies already being played.
[edit] WRIT HD2
On April 25, 2006, Clear Channel announced that WRIT-FM's HD2 subchannel will carry a format focusing on Dance and Disco hits.
[edit] External links
| FM radio stations in the Milwaukee market (Arbitron #36) | |
|---|---|
| By frequency: |
87.7¹ | 88.1 | 88.9 | 89.7 | 90.7 | 91.7 | 92.1 | 92.5 | 93.3 | 94.1 | 94.5 | 95.1 | 95.7 | 96.5 | 96.9 | 97.3 | 98.3 | 99.1 | 100.1 | 100.7 | 102.1 | 102.9 | 103.7 | 104.5 | 104.7 | 104.9 | 105.3 | 106.1 | 106.9 | 107.7 |
| By callsign: |
WBWI | WCCX | WDDW | WEZY | WFMR | WFZH | WHAD | WHQG | WIIL | WITI¹ | WJJO | WJMR | WJZI | WKKV | WKLH | WKTI | WLUM | WPJP | WMIL | WMSE | WMWK | WMYX | WQBW | WRIT | WTKM | WUWM | WVCY | WWDV | WXSS | WYMS ¹Audio for TV Channel 6 (Fox) |
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