WQLR

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WLQR

Broadcast area	Kalamazoo, Michigan
Branding	"106.5 the Q"
Slogan	"A Different Kind of Radio Station"
First air date	1970s
Frequency	106.5 (MHz)
Format	Variety Hits
ERP	33,000 watts
Former callsigns	none
Owner	Midwest Communications
Website	www.wqlr.com

WQLR, also known as 106.5 the Q, is a Variety Hits outlet serving the Kalamazoo, Michigan radio market. The station's frequency is 106.5 MHz on the FM dial with an ERP of 33 kW. They are owned by Midwest Communications.

WQLR stands apart in that the DJs identify each and every song and do not talk over the beginning or ending of songs.

Contents 1 History Timeline 2 Airstaff and Presentation 3 Music 4 Other stations 5 External links

[edit] History Timeline

• For years, WQLR played Beautiful Music/Easy Listening fare under the "Clear" brand name (from which the calls were derived).
• March 1999: WQLR dropped its longtime "Q-Lite 106.5" name to become simply "Q106.5."
• April 2002-March 2003: "Q106.5" tweaked its AC format to more of a Hot AC approach, adding music by alternative rock artists such as Nickelback and Puddle Of Mudd.
• January 2006: Midwest Communications announced that it would purchase WQLR and its sister stations, WKZO 590 AM and WQSN 1660 AM, from Fairfield Broadcasting for $13.25 million, pending FCC approval and closing. Not included in the same was WKLZ 1470 AM, which was slated to go dark (and has since done so). The sale was approved in March.
• August 27, 2006: WQLR moves from AC to Variety Hits, using Midwest's "Guaranteed Music Variety" format already in use at several of the company's other FM stations.

[edit] Airstaff and Presentation

Many of the shifts on WQLR (except for the morning show during the week) are voice tracked. There is no liners/imaging except at the top of the hour when a voice guy says "You're hearing a different kind of radio station - W Q L R (tone) 106.5 (pause) the Q" at the top of the hour. Midwest's other "Guaranteed Music Variety" stations are the same.

An average hour on WQLR (and the other GMV stations):

• Top Of Hour Liner
• Song
• Song
• VT “106.5 the Q - Good morning/afternoon. I’m (DJ Name) thanks for listening to another hour of more music, less talk and guaranteed music variety.”
• Song
• Song
• VT: ID Past 4 songs, random comment, “Our music promise, ID all the songs for you, never talk over them, and play thousands of songs from over 4 decades of rock & roll. Music variety guaranteed. 106.5 the Q”
• Song
• Song
• VT: Simple liner “Guaranteed music variety from yesterday and today. 106.5”
• Song
• Song
• VT: “106.5, where we ID all the songs” ID past 4 songs. “You’re hearing a different kind of radio station. We have more music, less talk and guaranteed music variety. It’s our promise on 106.5 the Q”
• Song
• Song
• STOPSET
• Legal ID ("WQLR Kalamazoo") and Weather
• “Music variety guaranteed. 106.5 the Q”, “Guaranteed music variety from yesterday and today 106.5 the Q”
• Song
• Song
• VT: ID past 2 songs “on 106.5”
• Song
• Song

[edit] Music

Music on WQLR consists of classic hits and oldies from the 60s and 70s, 80s hits, and 90s to current Hot AC and some gold Soft AC. Some songs that are played are generally not being played anymore on other radio stations.

[edit] Other stations

The Guaranteed Music Variety format is also carried on:

• 95.7 KDAL Duluth, MN "95.7 The Bridge"
• 94.3 WROE Neenah, WI "94.3 The Bridge"
• 94.7 WOFM/99.9 WIZD Wausau, WI "The Valley"
• 95.9 WWSY Terre Haute, IN "95.9 The Valley"
• 99.7 WZBY Green Bay, WI "99.7 the Bay"

[edit] External links

• Station website
• Midwest Communications
• Query the FCC's FM station database for WQLR