Talk:Wonderbra

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The Wonderbra revolutionized the lingerie industry.. loved by girls with big boobs or small.. The Wonderbra makes instant cleavage.. and can give any woman a better shape.. Victoria's Secret made a similar bra.. the miricle bra.. which I prefer

[edit] Photo

I demand that a photograph of a human female wearing nothing but a Wonderbra be added to the article. 66.41.212.243 09:02, 13 March 2006 (UTC)

I think a picture is a good idea Bsmntbombdood 01:54, 13 May 2006 (UTC)

Actually IMHO a photo of an actual wonderbra would be good for starters. A photo of someone wearing on will be useful but a photo of the actual bra prefebly in a way to try and demonstrate it's design is more important IMHO. Nil Einne 12:27, 8 June 2006 (UTC)

Actually, the wonderbra itself doesn't look anything special, a woman has to be wearing it to confirm the desired effect. -Iopq 01:57, 15 October 2006 (UTC)

[edit] Not clear

Towards the 1980’s and into the 1990’s women started getting more comfortable with their sexuality, thus bringing on changes in fashion as well. Clothing became more feminine and the awareness of lingerie became heightened. In 1994 the Wonderbra was introduced and was "one of the most heralded episodes in underwear history." After creating a fashion sensation in the U.K, the Wonderbra Brand made its U.S. debut in 1994 with the Push-Up Plunge Bra. This phenomenon sold at the amazing rate of one bra every 15 seconds, thus becoming the nation’s number one selling push-up bra.

This is not particularly clear. It says in 1994 blah blah blah. But the Wonderbra had been around for a while, 1994 was only when it was introduced in the US. The article seems to suggest this was somesort of worldwide historic event but I don't see any evidence for that. Sure it may have had a big effect in the US but there is nothing in the article to demonstrate that the US introduction was in any way that significant worldwide. The original introduction in the UK (or was it Canada?) would surely better be called the "one of the most heralded episodes in underwear history.". The later introduction in the US was simply a continuation of the phenomena... Also the bit about the 1980's and 1990's seems a bit of out of place. It may have helped make the wonderbra more popular and may be even changed the design of the wonderbra but the wonderbra already existed... Nil Einne 12:27, 8 June 2006 (UTC)

Sounds like advertising. I took it out.  ProhibitOnions  ^(T) 19:44, 2 October 2006 (UTC)

This description of Wonderbra reads like something that came out of Sara Lee's PR group and basically ignores most of the history of the brand, instead focusing on their post 1994 US launch.

In fact, Wonderbra was a brand trademarked in 1935 by Israel Pilot in the US. He also developed a patent at the time. In 1939, Canadian Lady (now Canadelle) licensed the brand and patent for Canada. At the time, Canadelle (or Canadian Lady as it was sometimes called), was a family business owned by Moe Nadler out of Montreal Québec. The style now known as "The WonderBra" was created in 1963. Louise Poirier did the design, but under the direction of Moe Nadler who made changes. It was the top selling brand there for years. The broader brand included several styles of bras and panties and even expanded to include stockings.

In the 1970's, Moe's son, Larry took over the company and started marketing it aggressively. Larry Nadler licensed the Wonderbra brand in the 1970's to Gossard in the UK. It was also in the 1970's that Larry Nadler, sold the company to Consolidate Foods and stayed on as president for about a decade. He built up the sales so that Wonderbra was both the top selling, and most expensive mass-market brasier in Canada. It was then in the early 1990's that Kate Moss and other's made it famous as a non-surgical means to cleavage. Only after that, did Sara Lee in the US (formerly Consolidated Foods), decide to launch the brand in the US.

The there is an exceptionally rich history on how Wonderbra used advertising in Canada to grow awareness of the brand. One revolutionary step in the late 1960's and early 1970's was to show women wearing the bras, rather than mannequins. I have access to all of the old commercials and I'm tempted to write a narrative history of their development. Some highlights include a commercial that was directed by Richard Avedon. Mattnad

[edit] Copyrighted information?

Isn't direct copying from the Wonderbra site not allowed? *shrugs*

Michas pi 08:32, 21 November 2006 (UTC)