WMYX-FM
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| Broadcast area | Milwaukee, Wisconsin |
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| Branding | "99.1 WMYX" or "The Mix" |
| Slogan | "The Mix Means Variety" |
| Frequency | 99.1 (MHz) |
| Format | currently all-Christmas, Hot AC otherwise |
| ERP | 50,000 watts |
| Class | B |
| Callsign meaning | MYX = "MIX" |
| Owner | Entercom |
| Website | www.991wmyx.com |
WMYX-FM (99.1 FM) is a Hot AC-formatted radio station in Milwaukee, Wisconsin. They are known on-air as "The Mix", and are, in fact, the first station in the country to use the "Mix" name.
WMYX has been airing the same format since late 1981. They are owned by Entercom, along with sister stations WXSS-FM and WSSP. "The Mix" compliments WXSS-FM well with their Hot AC format, while WXSS aims toward a younger listening audience with their Top 40 format.
WMYX airs a Christmas music format from November until right after Christmas every year, and has been doing it since 2003. The station converted in 2006 on November 9.
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[edit] History
WMYX began as WEMP-FM in the 1960s, but simply re-broadcast WEMP-AM until 1971, when it flipped to its own format: WNUW Stereo FM. It was a soft Top 40, a rock station known as "X-Rock 99", then an easy listening station. On October 31, 1978, it flipped to Disco 99 and played nonstop disco music. The station lasted as disco for less than 10 months. Afterward, it became just WNUW again before finally changing to "The Mix" with the WMYX call letters in 1981.
In the summer of 2005, WMYX briefly expermented with a format called "Whatever Whenever". The format was only used on the weekend, and was similar to the Jack FM format, in that they did not use announcers, only pre recorded promos and station IDs. The format was later dropped when the stations ratings started to slide.
On June 19, 2006, WMYX announced they would begin carrying Premiere Radio Networks' "Delilah" syndicated radio program on Monday, June 27, 2006[1]. Because Delilah's show is almost exclusively carried by Soft AC radio stations, many believe this to be an indication of a forthcoming format change. Brian Kelly, operations manager for WMYX, denied any format "flip", telling Milwaukee Journal Sentinel's Tim Cuprisin that WMYX would be picking up a version of the Delilah show carrying music that would match the current Hot AC format of the radio station[2]. Previously WOKY-AM (920) had aired the soft rock version of the show since 2004, and before then, WQBW-FM (97.3) had carried Delilah when it had a soft rock format as WLTQ/Light 97.
[edit] WMYX HD2
On April 25, 2006, Entercom announced that WMYX's HD2 subchannel will carry a format focusing on Blues.
[edit] Notes
- ^ http://www.jsonline.com/story/index.aspx?id=438474 Reporter Tim Cuprisin mentions WMYX will carry Delilah, JSOnline.com
- ^ http://www.jsonline.com/story/index.aspx?id=438987 Brian Kelly denies a Soft AC format flip, JSOnline.com
[edit] External links
| FM radio stations in the Milwaukee market (Arbitron #36) | |
|---|---|
| By frequency: |
87.7¹ | 88.1 | 88.9 | 89.7 | 90.7 | 91.7 | 92.1 | 92.5 | 93.3 | 94.1 | 94.5 | 95.1 | 95.7 | 96.5 | 96.9 | 97.3 | 98.3 | 99.1 | 100.1 | 100.7 | 102.1 | 102.9 | 103.7 | 104.5 | 104.7 | 104.9 | 105.3 | 106.1 | 106.9 | 107.7 |
| By callsign: |
WBWI | WCCX | WDDW | WEZY | WFMR | WFZH | WHAD | WHQG | WIIL | WITI¹ | WJJO | WJMR | WJZI | WKKV | WKLH | WKTI | WLUM | WPJP | WMIL | WMSE | WMWK | WMYX | WQBW | WRIT | WTKM | WUWM | WVCY | WWDV | WXSS | WYMS ¹Audio for TV Channel 6 (Fox) |
