WKOW-TV

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WKOW
Madison, Wisconsin
Branding WKOW 27
27 News
Slogan Making a Difference
Channels 27 (UHF) analog,
26 (UHF) digital
Affiliations ABC (secondary until 1956)
Owner Quincy Newspapers
Founded June 30, 1953
Call letters meaning WK-COW (for Wisconsin's dairy industry)
Former affiliations CBS
Website www.wkowtv.com

WKOW-TV, channel 27/digital 26, is an ABC affiliate in Madison, Wisconsin. The station is owned by Quincy Newspapers. Its transmitter is located in Madison.

Contents

[edit] History

Established June 30, 1953; Madison's first television station, WKOW-TV 27, signed on the air as a CBS affiliate; it also carried a secondary affiliation with ABC; shared with WMTV. When WISC-TV came on the air in 1956, it became the sole CBS outlet, and has remained with them ever since. In June 2001, Quincy Newspapers Inc. purchased from Shockley Communications Corporation the five Wisconsin ABC stations: WKOW - Madison; WAOW - Wausau; WQOW - Eau Claire; WYOW - Eagle River; and WXOW - La Crosse. 27 Weather Central's Chief Meteorologist Bob Lindmeier has been forecasting Wisconsin's weather for 26 years. Nationally, WKOW 27 was the smallest television station to broadcast in HDTV. The first broadcast on WKOW-DT Channel 26 aired October 29, 1998. WKOW's sister station is WAOW-TV in Wausau, Wisconsin.

[edit] Previous Logos

[edit] Slogans

  • "Straight to the point" – used until 2003
  • "Making a difference" – current slogan

[edit] Reference

[edit] External links