WKD Original Vodka

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WKD logo

WKD Original Vodka is brand of alcopop popular in Great Britain. It is renowned for its heavy advertisement campaign in the UK.

1 Product info
- 1.1 Varieties
2 Advertisement
3 Criticisms
4 Trivia
5 External link
6 References

[edit] Product info

The 3 main varieties of WKD

[edit] Varieties

WKD Original Vodka Iron Brew ("WKD Orange" or "WKD original")

Orange coloured, resembling a mixture of vodka and Irn-Bru

WKD Original Vodka Blue ("WKD Blue")

Blue coloured, bubblegum/raspberry in taste

WKD Original Vodka Red ("WKD Red")

Red coloured, mixed fruit flavour.

All varieties are 5% or more alcohol by volume and have a tendency to be very sweet in flavour.

[edit] Advertisement

WKD Vodka has been heavily promoted in the UK. Around £20 million^{[citation needed]} has been spent on promotion including a TV advertising campaign, a national poster campaign, scoreboard sponsorship at Premiership football clubs, giving out samples in bars and clubs, sponsorship, and student tours. Their catchphrase is "Have you got a WKD side?" The ads for it almost entirely feature men, often pulling pranks or behaving in a strange manner - implied to be the result of drinking the product.

[edit] Criticisms

Along with several other alcopop producers, WKD have been accused by the UK ASA of using advertising which was likely to appeal to minors ^[1], resulting in some of their TV adverts being banned.

[edit] Trivia

A WKD Blue mixed with a glass of port is known as a "Cheeky Vimto" as, although highly alcoholic, its taste bears a remarkable similarity to the Vimto soft drink.Citation