WJZI

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WJZI
Image:Wjzi.gif
Broadcast area Milwaukee, Wisconsin
Branding "Smooth Jazz 93.3 WJZI"
Slogan "Milwaukee's Smooth Jazz 93.3 WJZI"
Frequency 93.3 (MHz)
Format smooth jazz
ERP 12,500 watts
Class B
Callsign meaning W JazZ I
Owner Milwaukee Radio Alliance
Website www.wjzi.com

WJZI (93.3 FM) is a Smooth Jazz-formatted radio station in Milwaukee, Wisconsin. They are owned by Shamrock Communications, but are part of the Milwaukee Radio Alliance with WLUM-FM and WMCS

[edit] History

The original call letters were WQFM. For many years, starting in 1973, this was Milwaukee's dominant Album Oriented Rock station. They competed with the eclectic free-form WZMF until 1979 and WLPX until 1983. They were the top rock station in town for over a decade, but faced its stiffest competition in 1986 when WBCS dropped their country music format and became hard-rocking Lazer 103. The new station and its Bob and Brian morning show dominated Milwaukee's rock radio scene from the start. WQFM tried to compete, as they watched some of their on-air talents depart for the new station. They went in a heavy metal/hard rock direction, similar to that of Lazer 103, then switched to a more "adult" rock feel in 1992, then became heavier again. Add to that a seemingly endless succession of morning shows over the years, including an ill-fated attempt at airing Wisconsin native Jonathon Brandmeier's show from WLUP in Chicago, which backfired when WLUP shuffled their on-air lineup, moved Brandmeier to afternoons and put Kevin Matthews in morning drive. Things got so bad at one point that WQFM put together yet another short-lived morning show, this one consisting of people who had never done radio.

After years of poor and hasty decisions and embarrassing ratings, the owners of WQFM pulled the plug and changed formats in March, 1996 to Smooth Jazz as WJZI, which it's been since.

Smooth Jazz is a sponsor of Jazz in the Park, an annual outdoor music concert series held at Cathedral Square Park in downtown Milwaukee.

Former WQFM logo
Enlarge
Former WQFM logo

[edit] External links


FM radio stations in the Milwaukee market (Arbitron #36)
By frequency:

87.7¹ | 88.1 | 88.9 | 89.7 | 90.7 | 91.7 | 92.1 | 92.5 | 93.3 | 94.1 | 94.5 | 95.1 | 95.7 | 96.5 | 96.9 | 97.3 | 98.3 | 99.1 | 100.1 | 100.7 | 102.1 | 102.9 | 103.7 | 104.5 | 104.7 | 104.9 | 105.3 | 106.1 | 106.9 | 107.7

By callsign:

WBWI | WCCX | WDDW | WEZY | WFMR | WFZH | WHAD | WHQG | WIIL | WITI¹ | WJJO | WJMR | WJZI | WKKV | WKLH | WKTI | WLUM | WPJP | WMIL | WMSE | WMWK | WMYX | WQBW | WRIT | WTKM | WUWM | WVCY | WWDV | WXSS | WYMS

¹Audio for TV Channel 6 (Fox)

See also: Milwaukee (FM) (AM)

Wisconsin Radio Markets
Milwaukee-Racine (AM) (FM) · Madison · Appleton-Oshkosh · Wausau-Stevens Point · Green Bay (AM) (FM) · La Crosse · Eau Claire · Sheboygan
See also: List of radio stations in Wisconsin and List of United States radio markets