Wippit

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Wippit is a legal MP3 download service that provides low-cost entertainment product to the millions of consumers created by the growth of illegal P2P networks. It is the UK’s second largest music download site and was established in March 2000.

Guided by a strong management team that boasts a string of online success stories – including The X-Stream Network, the UK’s first free ISP – Wippit offers its subscribers a choice of over 1 million recordings from 1750 record labels.

1 Management Team
2 Features
3 Partners
4 References
5 External links

[edit] Management Team

Paul Myers – Founder & CEO: A pioneer of the free ISP concept, Paul launched the UK’s first free ISP, The X-Stream Network which subsequently expanded into 5 European territories and Japan before selling X-Stream to LibertySurf for $75m.

Gregory Carvalho – Financial Director: Greg has 32 years media experience gained with companies such as Dorlands, Kimpher Group, Extel, KLP and Osbourne Group. Greg was also a founder of The X-Stream Network.

David Ravden – Advisor: David has over 30 years of music business experience and expertise gained at Martin Greene Ravden, the leading entertainment accountants, auditors and media business management company whose clients include Madonna, MCPS and The Beatles.

[edit] Features

Wippit's primary function is as an international online music store selling digital downloads at fiercely competitive prices. Single (PPD) downloads start at just 29p each while albums are priced from £4.99 and ringtones from 99p. This aggressive pricing policy has helped establish Wippit as a leading destination for low-cost, high-value music.

With annual subscriptions priced at £50 / €75 / $89 or £4.99 / €6.99 / $9.99 a month, Wippit offers unlimited permanent downloads from an ever-expanding of 1 million songs that are legal, virus-free and quality assured. Furthermore, all Wippit downloads can be burned to CD or transferred to portable devices at no extra cost.

Wireless Wippit allows users to edit their own realtones using original master recordings directly downloaded to the customers’ mobile phone. Moreover, Wippit offers an additional application that permits users to create their own realtones online from only 99p in what could be the largest ringtone library in the world.

Wippit has also started selling video products ranging from promotional music videos to full-length feature films.

Famous for being Europe’s number one source for legal MP3s, Wippit sells approximately 4 MP3s for every 1 protected WMA file from popular rock artists like the Arctic Monkeys to The Raconteurs.

[edit] Partners

In August 2004 Wippit became the first download service to offer free downloads in association with a major newspaper by partnering with London’s Evening Standard and making 50 downloads free of charge.

By December 2004 Wippit launched its first white label partnership with Stelios’s easyGroup under the easyMusic.com brand.

February 2005 saw Wippit launch the online music store for Associated Newspapers in the form of the Evening Standard’s web brand, This Is London music Downloads. Its success was followed by Associated Newspapers’ Loot title with Loot Tunes.

Pursuing this strategy, Wippit provided content for Express Newspapers’ branded music stores for The Daily Express, The Daily Star, OK! Magazine and Daily Snack.

March 2006 saw the announcement of Wippit’s move into providing movie downloads and in July 2006 added Universal Pictures to their roster.

July 2006 and Wippit launches a partnership with DEM France’s leading entertainment distributor, with a service aimed specifically at the French market called TeleCDem.