Winners Don't Use Drugs
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Winners Don't Use Drugs is the name of an anti-drug slogan that was included on all arcade games imported into the US from the late 1980s through to the 1990s. The message appeared on idle arcade and pinball game screens during demos or after a player finished playing a game. It was established by FBI Director William S. Sessions with an agreement with the AAMA. It was part of the government's Just Say No campaign, and, by extension, part of the larger War on Drugs effort. By law it had to be included on all imported arcade games and continued to appear long after Sessions left office. The quote normally appeared in gold against a blue or black background between the FBI seal and Sessions' name. Earlier games used a blue background, while later games utilized a black background. His name was often concatenated into "Williams Sessions" by many non-English-speaking, primarily, Japanese game companies.[1]
In the late 1990's, several arcade games started to have the slogan "Recycle it, don't trash it!", as part of a similar initiative from the US Environmental Protection Agency.
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