Wienie (Disney)

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This is about the theme park term. For its slang variations, see weenie, wiener or weiner.

A wienie or weenie, also called a visual magnet, is a term used by Walt Disney Imagineering for a visual element in a theme park which can be seen from a distance and which serves to draw a guest further in.

The term, introduced to Disney by Walt Disney himself, originates from the cliché that a carrot (or other food) held in front of a horse makes the horse walk forward. In the Disneyland park, the primary wienie is Sleeping Beauty Castle. People that arrive at that point will then see other Wienies like the Tomorrowland rocketship or Frontierland's Mark Twain, which will in turn guide them towards further attractions.

[edit] References

• Imagineers, The, The Imagineering Field Guide to the Magic Kingdom at Walt Disney World, New York: Disney Editions, 2005, ISBN 0-7868-5553-3
• Imagineers, The, The Imagineering Field Guide to Epcot at Walt Disney World, New York: Disney Editions, 2006, ISBN 0-7868-4886-3
• Smith, Dave, "The Walt Disney Family Museum: Disney Dictionary," Disney Online.