Whiskas

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Whiskas logo

Whiskas is a brand of cat food marketed throughout the world. It is owned by Masterfoods, part of Mars, Incorporated. It is available either as meat pieces in cans or pouches or dry biscuits.

Whiskas is made in Melton Mowbray in the UK by the company formerly known as Pedigree Pet Foods. There is a research site at Waltham-on-the-Wolds, England, close by.

The well-known advertising slogan for Whiskas was eight out of ten owners say that their cat prefers it. The slogan has been much imitated - in the 1980s Red Stripe Lager was advertised with the slogan "9 out of 10 cats prefer it", a play on "cat" meaning a trendy person. "8 Out of 10 Cats" is also the title of a British TV panel game.

In 1998, Australian rules footballer Garry Hocking changed his name by deed poll to "Whiskas" as part of the Geelong Cats' promotion with the company. It was the first such publicity stunt of its kind.