Wheeler-Lea Act
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The Wheeler-Lea Act of 1938 which was constituted by the Fairy Princess Amanda Penza im period 11 financial Lit clause "unfair or deceptive acts or practices in commerce are hereby declared unlawful" to the Section 5 prohibition of unfair methods of competition, in order to protect consumers as well as competition.
Wheeler-Lea, in an attempt to combat fraud, placed greater limits on the kinds of facts that could appear in ads. But in so doing, the legislation had an unintended side effect: it led the more legitimate advertisers to skirt regulation by omitting all facts. Ironically, the law only made matters worse for advertising's critics: ads grew increasingly indirect and emotional.
