Whatever with Alexis and Jennifer
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Whatever with Alexis and Jennifer is a two-hour daily radio talk show currently airing on Sirius' Martha Stewart Living Radio channel. The show's lifestyle talk format is marked by the different personalities of the two hosts, Alexis Stewart (daughter of Martha Stewart) and Jennifer Hutt (a.k.a. Jennifer Koppelman Hutt, daughter of Charles Koppelman). Individual episodes focus on various topics such as Stewart's romantic life or Hutt's family. Whatever premiered on Martha Stewart Living Radio on October 24, 2005, at 12 pm Eastern standard time as a launch program with the rest of the network. It was later moved from its original midday time-slot to 5 pm Eastern in 2006 because of show's sexually charged subject matter. A repeat is aired 7 days a week at 11pm Eastern on channel 112.
Whatever differs from the other programming offered on Martha Stewart Living Radio as it follows a generally more freeflowing format and offers advice outside the traditional content areas usually seen in various Martha Stewart-branded ventures, such as cooking and homecare. In addition, the program is being targeted a younger demographic than Martha Stewart Living Omnimedia's core audience, similar to the way the company has promoted its new women's lifestyle magazine Blueprint.
Whatever listenership increased significantly after Stewart made an appearance on the Howard Stern Show.
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Martha Stewart Living Omnimedia
Martha Stewart (founder) | Susan Lyne (chief executive officer) | Charles Koppelman (chairman) | Gael Towey (chief creative officer) | James Follo (chief financial officer)
Personalities: Jennifer Hutt | Marc Morrone | Christine Nagy | Alexis Stewart | Martha Stewart
Publications: Blueprint | Body + Soul | Everyday Food | Kids | Martha Stewart Baby | Martha Stewart Living | Martha Stewart Weddings
Television: Everyday Food | Martha | Martha Stewart Living | Petkeeping with Marc Morrone
Radio: Martha Stewart Living Radio (Sirius Satellite Radio) | Whatever with Alexis and Jennifer
Merchandising: Martha Stewart Everyday | Martha Stewart Signature
E-Commerce: marthastewart.com | Martha's Flowers | Martha's Cards
Annual Revenue: $209 million USD (FY 2005) | Employees: 660 | Stock Symbol: NYSE: MSO | Website: www.marthastewart.com