WEVA
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The Wedding and Event Videographers Association International, WEVA for short, is a non-profit professional organization for wedding and event videographers.
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[edit] History
WEVA was originally started as a newsletter originating out of the Maryland area by videographer Roy Chapman in the late 80's. From the newsletter arose the first Expo in 1990. Held in a Washington DC parking garage with a handful of attendees and about 5 vendors.
Early contributors to WEVA were John Goolsby (Cannon Video), John Cooksey, Mike Jensen, Jenny Lehman (Jenny Lehman Videography) Sandy Brooke (Brooke Video), Mark Goldburg (spectrum Productions and the well known usnet faqs on photography and videography) and many more, started the evolution that has led to today's modern videography.
As the early 1990s progressed the newsletter became a magazine called WEV and the yearly Expo continued to grow. Then in 1995, in response to magazine subscribers and expo attendees calling themselves "members" (reference to a public post made by Mark Goldberg of SPectrum Productions) Roy Chapman moved to make it official and created the Wedding & Event Videography Association, which a few years later added International.
[edit] Accomplishments
The most notable accomplishment that WEVA has made externally was brought about by the Camera Sub-comittee. WEVA was able to lobby the manufacturers for lower light capability and more professional features on lower priced cameras.
[edit] Members Impacting The Industry of Wedding & Event Videography
Time Shift is a style of video initially developed by California videographer David Robin and introduced in 2003 at WEVA Expo Las Vegas. Time shift was influenced by Hollywood movies like Pulp Fiction and Memento which did not follow the linear progression of events from the event. A time shifted wedding video may open with the cake cutting and then jump to the bridal prep and then jump in time again. Time shift videos can have a dramatic impact on the story if done properly.
The 30 Minute Edit Also commonly referred to as Short Form was introduced in 1996 by Robert Allen Ehrlich, The short form style is a video that condenses the entire day's proceedings down to a 30 minute video. Highly edited, and structured The 30 Minute Edit can have quite the impact on your viewing.
Super 8 mm film The industry came full circle when in the mid 1990's Australian videographer Dennis Illic reintroduced the use of film stock in wedding videos during his WEVA Expo seminars. The grainy, old fashion appearance of is a hit with a small percentage of the market that enjoys it's nostolgic look. While not a major part of the market, it has developed a sub-nichie within the industry, promoted by the likes of Robert Allen Ehrlich, Jenny Lehman, David Robin and Mark Goldberg.
Bridal Elegance Also known as Bridal Spotlight was introduced by Michael Nelson of Remember When Videos. A 10 minute and under video showcasing the beauty of the bride, her personality, life, bridal gown and jewels.
[edit] Artistic Recognition
As the industry of wedding videography has matured, it has evolved from being a simple documentation of a day(s) events in linear progression to a production where only the imagination is the limit. And to honor the artistic achievements of videographers there are many judging contests, the most respected being the Creative Excellence Awards sponsored by WEVA.
[edit] See also
[edit] External links
- Wedding & Event Videographers Association International - official site
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