WebImpetus
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WebImpetus is a software program created by Daybook Limited. It is a web content management system. As such it enables a user to create web pages via a browser; it automatically optimizes them for search engines.
The system is intended for smaller businesses to use, to help them maintain a relatively large-scale web presence with ease, and make use of exsting content that it might not otherwise be practical to put on the web, but which could be valuable to some people and which would provide further material for search engines to index.
[edit] Features
WebImpetus also provides a set of tools that enable its users to modularize a web site, for easier management. These tools include Page Objects, templates, template components, and tokens. All of these are page elements that can be used again and again across your site, so that one change can update many pages.
Other tools include a scripting language for building bespoke functions, dynamic content, user registrations and mailing list management, automatic emailing, interactivity with other systems and a back-end database.
[edit] History
The product began development in 2004, initially as a small internal project for Daybook Limited, but it soon grew into the provision of a hosted solution called Caliban. In 2006 WebImpetus was released as a separate, standalone product.