WDVW

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**WDVW**
Broadcast area	Laplace/New Orleans, Louisiana
Branding	"Diva 92.3"
Slogan	New Orleans' Feel Good Station!
First air date	1966
Frequency	92.3 (MHz)
Format	Dance Top 40
ERP	100,000 watts
Class	C
Callsign meaning	Where DiVas are Women!
Owner	Citadel Broadcasting Corporation
Website	Diva 92.3's homepage

WDVW, also known as "Diva 92.3", is an upbeat, yet female-targeted Dance Top 40 station owned by Citadel Broadcasting Corporation. The station, whose frequency is 92.3 MHz with an effective radiated power of 100 kW, is licensed to Laplace, Louisiana and serves the greater New Orleans metropolitan area. Its transmitter is located in Vacherie, Louisiana.

[edit] History

The station, which signed on the air in 1966 as WCKW and whose previous formats included Country, Classic Rock, Active Rock, All-'80s, Adult Contemporary and Adult Top 40, 'unveiled' the "Diva" format on November 18, 2004. In addition to playing current product, the station also plays classic Disco and Dance music from the 1970s, 1980s, and 1990s.

When it first debuted with the format, its slogan was "Music For The Diva In You", a reference to the female audience it targets and the high amount of female artists it plays a lot of. But despite the name and slogan it also attracts males as well. In September 2005 they would later change the slogan to "New Orleans' Feel Good Station!" The reason for that was to bring music and normality back to the area after Hurricane Katrina struck. They were also the first radio station in the market to resume regular music programming after the disaster died down.

WDVW was one of two "Divas" in Louisiana. Its sister station in Baton Rouge, WCDV-FM(Diva 103.3), was the other, although WDVW can also be heard in that area as well. But on September 18, 2006 WCDV returned to a Adult Contemporary direction, a move that might have make sense due to the overlapping of two "Divas" in Baton Rouge, which hurt WCDV ratings wise.

WDVW is also a reporter to the Billboard Magazine Dance Radio Airplay panel.