WDOK

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**WDOK**

Broadcast area	Cleveland, Ohio
Branding	Soft Rock 102.1 WDOK
Slogan	Today's Soft Rock
First air date	1950
Frequency	102.1 (MHz)
Format	Soft Rock
ERP	12,000 watts
Class	B
Callsign meaning	emphasis on "OK"
Former callsigns	WDOK-FM (1950-1965) WEWS-FM (1950)
Owner	CBS Radio
Website	www.wdok.com

WDOK is a commercial FM radio station in Cleveland, Ohio broadcasting at 102.1 MHz with a soft rock format. Studios are located at One Radio Lane (at St. Clair Avenue, between 26th and 30th Streets) along with CBS Radio sister station WQAL, and its transmitter is located in Parma on a tower that it shares with WQHS-TV channel 61. On-air personalities include "Trapper Jack" Elliot in morning drive and Delilah in the evenings.

1 History
2 Programming
3 External links

[edit] History

WDOK began on April 30, 1950 as WDOK (AM), an AM radio station at 1260 kHz. The station functioned as a middle of the road radio station playing adult standards, albeit with sizable blocks of ethnic programming on Sundays and classical music in the evenings. Wayne Mack left WGAR Radio to help start the station with fellow WGAR staffers Frederick C. Wolf (who became majority owner) and chief engineer Morris Pierce (who became station president).

Mack presented his imaginary "Hometown Band Concerts," a weeknight "Candlelight Concert" and a program called "Waltz Palace". WDOK-FM was established as an adjunct to the AM outlet in the 1950s, simulcasting the AM programming. (The 102.1 frequency had previously been used for a short time by WEWS-FM; coincidentally, WDOK and its current sister station WNCX currently have a partnership with WEWS-TV). [1] [2])

Eventually, WDOK-FM originated its own programming and featured a beautiful music format (sometimes referred to as "easy listening" or "elevator music)." On December 12, 1965 WDOK (AM) became WIXY, adopting a Top 40 format. WDOK-FM continued as simply WDOK. The listeners to WDOK-AM soon migrated over to the FM station, and was branded as "Stereo Cleveland: Beautiful Music for the Land of the Western Reserve," with personalities like Wayne Mack (the founder of WDOK-AM, who stayed at WDOK-FM until 1980) and Tom Armstrong (previously the morning host at WGAR 1220-AM in the 40's and 50's.)

By the 1980s WDOK had come under common ownership with WWWE (AM), and both stations were sold on November 30, 1987 by Lake Erie Radio Company (owned by Art Modell and Al Lerner) to the Independent Group Limited partnership (owned by Tom Embrescia, Larry Pollock, and Tom Wilson). As the beautiful music format began to attract an older and older (and less desirable) audience, WDOK flipped to adult contemporary. Eventually, the station went to the soft rock format it features today.

Traditionally, the station goes to an all Christmas music format from Thanksgiving week until right after Christmas.

[edit] Programming

[edit] Monday-Friday

12:00 a.m. to 5:30 a.m.: John Elmo
5:30 a.m. to 10:00 a.m.: "Trapper Jack" Elliot, Robin Benzle & Jim "Infoman" McIntyre
10:00 a.m. to 3:00 p.m.: Nancy Alden
3:00 p.m. to 7:00 p.m.: Chris Fox
7:00 p.m. to 10:00 p.m.: Delilah