WCVG
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| City of license | Covington, Kentucky |
|---|---|
| Broadcast area | Greater Cincinnati, Ohio/Tri-state area |
| Branding | La Ley Radio 1320 AM |
| Slogan | La Estacion de la Razza! |
| First air date | July 16, 2006 |
| Frequency | 1320 kHz |
| Format | Spanish-language/regional Mexican |
| Power | 500/430 Watts |
| Callsign meaning | W CoVinGton, Kentucky |
| Owner | Davidson Media Group |
WCVG-AM (1320) is a radio station licensed to Covington, Kentucky and serving the Cincinnati, Ohio market. WCVG operates with 500 watts during daytime hours and 430 watts during nighttime hours from its tower site behind the Latonia Shopping Center in Covington, KY. WCVG's daytime signal is directional, and resembles a "figure-8" pattern that covers the Cincinnati market inside the I-275 loop. WCVG's nighttime pattern points to the south and west and does not cover much of the Ohio portion of the market. The northern Kentucky counties still have a listenable nighttime signal.
On July 16, 2006 the station began broadcasting 24/7 regional Mexican programming in the spanish language under the nickname "La Ley" Radio. The station's Latino/Hispanic music broadcasts are to include contemporary Mexican music and tropical rhythms such as salsa and bachata.
[edit] History
WCVG started life in 1965 as WCLU, owned by WCLU Broadcasting Company, Inc. headed by former Kansas City radio executine Irving Schwartz. WCLU was a daytime-only station that played "Modern Country" music and went by the "Big CLU Country" nickname. The station also ran auto racing, Notre Dame Fighting Irish football, and Cleveland Browns football. In 1981, WCLU switched to a rock and roll format. The city's former AM Top 40 station, WSAI, had switched to country in 1978. WCLU had a decidedly "New Wave" sound until about 1983, when the station became "Cincinnati's Hit Playin' AM" and was dubbed "CLU-132." It was a moniker that sounded very similar to the city's FM Top 40 powerhouse station WKRQ, or "Q-102." In 1985, announcers on the station stopped calling it "CLU-132" and went with the easier to say and remember, "AM 1320 WCLU." The Top 40 incarnation of WCLU, which operated only during the daytime, was plagued by a very weak signal, a lack of a promotional budget, and technical problems such as records frequently skipping. However, this era of WCLU had a few loyal fans who still hold the station in very high regard.
[edit] New Owners and All Elvis
In April 1987, Schwartz sold the station to Richard L. Plessinger, who also owned WJOJ-FM in Milford, Ohio. Plessinger immediately moved the station from Covington to the WJOJ studios in Milford. WCLU's call letters were changed to WCVG and the format became "Kwick-Sell Classifieds." During this format, the station played Soft Adult Contemporary music from the WJOJ library, and ran free on-air classified ads at specified times. The station also received permission from the Federal Communications Commission to operate with nighttime service during this time.
In mid 1987, WCVG switched to a contemporary country format. That didn't last long as WCVG became the country's first "All Elvis" station in late 1987. According to a web site operated by former WCVG General Manager Rod Williams, WCVG discontinued the "All Elvis" format on August 1, 1988. On that date, WCVG became an affiliate of the Business Radio Network with 24 hours of business news and talk.
WCVG later became a Country/Sports Talk mix format as "Sports-Country 1320" in 1992, with an emphasis on northern Kentucky high school and Cincinnati professional sports talk. It was during this format that the station's studios were moved back into the Latonia site. In 1993, WCVG started a long run as the city's "Urban Gospel" station under LMA agreements with groups such as Kingdom Life Ministries. That ended in April 2006, when Plessinger switched the the station's format to Classic Country.
In July of 2006 the station was purchased for $1.9 million and began transitioning to Regional Mexican programing in the Spanish language under Program Director Mayra Arroyo and General Managaer Simon Cipriano. The previous AM broadcaster has continued its on-line broadcast of Urban Gospel music through Live365 at wcvg.com.
[edit] External links
- WCVG 1320 AM "La Ley", announcement (in Spanish)
- New Spanish radio station es buena, article in the Cincinnati Enquirer
- wcvg.com, urban gospel programming via. Live365.
- Rod Williams story of the "All Elvis" radio station.
Sources
- [1] Story about WCVG flip to Spanish
| AM Radio Stations in the Cincinnati, Ohio Market (Arbitron #28)
By Frequency: 550 | 700 | 740 | 910 | 1050 | 1160 | 1230 | 1320 | 1360 | 1450 | 1480 | 1530 | 1560 By Callsign: WDJO | WCIN | WCKY | WCVG | WCNW | WDBZ | WKRC | WLW | WMOH | WNOP | WPFB | WSAI | WTSJ |
