WCOW

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WCOW (97.1 FM, "Cow 97") is a country music radio station licensed to Sparta, Wisconsin that serves "Midwisconsin" and the La Crosse and La Crescent communities on the nearby Mississippi River separating Minnesota and Wisconsin. The call sign has previously been used by other broadcasters, including a station that existed from 1951 to 1957 (58?) in Minneapolis-St. Paul before being renamed as WISK.

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Radio stations in the La Crosse, Wisconsin market (Arbitron #229)

WLSU - 88.9 | WHLA - 90.3 | KXLC - 91.1 | WIZM - 93.3 | KCLH - 94.7 | WRQT - 95.7 | WXYM - 96.1 | WCOW - 97.1 | KQYB - 98.3 | WVCX - 98.9 | WKBH - 100.1 | KHME - 101.1 | KQEG - 102.7 | KNEI - 103.5 | WLXR - 104.9 | WFBZ - 105.5 | WQCC - 106.3 | WKTY - 580 | WKLJ - 1290 | WIZM - 1410 | WLFN - 1490 | WKBH - 1570

Wisconsin Radio Markets
Milwaukee-Racine (AM) (FM) · Madison · Appleton-Oshkosh · Wausau-Stevens Point · Green Bay (AM) (FM) · La Crosse · Eau Claire · Sheboygan
See also: List of radio stations in Wisconsin and List of United States radio markets
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