WBTS-FM
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City of license | Doraville, Georgia |
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Broadcast area | Atlanta, Georgia |
Branding | 95.5 The Beat |
First air date | 1990s |
Frequency | 95.5 MHz |
Format | CHR/Rhythmic |
ERP | 74,000 watts |
Class | Class C1 FM Station |
Callsign meaning | BeaTS |
Owner | Cox Radio |
Website | 955thebeat.com |
WBTS FM or 95-5 the Beat is an Atlanta radio station that plays Rhythmic Top 40 music. The Cox Radio outlet broadcasts at 95.5MHz with an ERP of 74kw. The station's city of license is Doraville, Georgia.
[edit] History
It began as a country music station WNGC and then became top 40 in late 1999 when it was moved and purchased from Clarke Broadcasting by Cox. At that time, WNGC merged with and moved to an existing country station at 106.1 (WSTE-FM). Its city of license is still Athens, Georgia in Clarke County, though as a move-in (done in 1999) it now transmits from the western Barrow County and eastern Gwinnett County line, about halfway to Atlanta, in northeast metro Atlanta.
Musically, when it debuted in 1999, its direction focused on mainstream Pop, Dance, and Rock product even though it had a Rhythmic lean. But by 2000 they would evolve more towards Rhythmic product, thus resulting in the station dropping all mainstream Rock/Pop product and going Rhythmic 24/7. It would be this move that would pay off big time in the ratings, putting them among the top 10 stations in Atlanta. With the hip hop lean, WBTS competes with WVEE and WHTA, while on the Top 40 side it competes with WWWQ.
Over the next few years, the station straddled the Rhythmic-Mainstream divide. By October, 2005, the station had fallen out of the top 10, and the station changed its slogan to "Number One for Hip Hop." Despite the shift, Cox is still billing the station as a Rhythmic Top 40 and continues to report to R&R's Rhythmic reporting panel.
[edit] WBTS HD2
On April 25, 2006, Cox announced that WBTS' HD2 subchannel will carry a format focusing on "Pop Top 40" hits.
[edit] External links
Atlanta metro area FM radio stations (Arbitron #9) WJSP 88.1 | WRAS 88.5 | WBCX 89.1 | WRFG 89.3 | WABE 90.1 | WUWG 90.7 | WREK 91.1 | WWEV 91.5 | WCLK 91.9 | WZGC 92.9 | WVFJ 93.3 | WSTR 94.1 | WLTM 94.9 | WBTS 95.5 | WKLS 96.1 | WVWA 96.7 | WSRV 97.1 | WPZE 97.5 | WGPB 97.7 | WSB 98.5 | WNNX 99.7 | WNSY 100.1 | WWWQ 100.5 | WKHX 101.5 | WAZX 101.9 | WLKQ 102.3 | WAMJ 102.5 | WCKS 102.7 | WMJE 102.9 | WVEE 103.3 | WPUP 103.7 | WALR 104.1 | WFSH 104.7 | WBZY 105.3 | WWVA 105.7 | WNGC 106.1 | WHLE 106.3 | WYAY 106.7 | WTSH 107.1 | WJZZ 107.5 | WHTA 107.9 | WPCG 107.9 |
Corporate Management: James C. Kennedy (COB & CEO) | Dennis Berry | Jimmy W. Hayes | Robert C. O'Leary | Timothy W. Hughes | John G. Boyette | Richard J. Jacobson | Alexander V. Netchvolodoff | Preston B. Barnett | Susan W. Coker | Richard D. Huguley | Roberto I. Jimenez | Marybeth Leamer | J. Lacey Lewis | Michael J. Mannheimer | Andrew A. Merdek | Gregory B. Morrison | Robert N. Redella | Deborah E. Ruth | Sanford Schwartz | Alexandria M. Wilson | Patrick J. Esser | Jay R. Smith | Robert F. Niel | Andrew S. Fisher | Dean H. Eisner | Chip Perry |
Daily Newspapers: The Atlanta Journal-Constitution | The Austin American-Statesman | The Dayton Daily News | The Grand Junction Daily Sentinel | The Nacogdoches Daily Sentinel | The Greenville Daily Reflector | The Longview News-Journal | The Lufkin Daily News | The Marshall News Messenger | The Middletown Journal | The Palm Beach Daily News | The Palm Beach Post | The Rocky Mount Telegram | The Springfield News-Sun | The Waco Tribune-Herald |
Weekly Newspapers: ¡ahora sí! | The Ayden-Grifton Times-Leader | The Bastrop Advertiser | The Beaufort-Hyde News | The Bertie Ledger-Advance | The Chowin Herald | The Duplin Times | The Fairfield Echo | The Farmville Enterprise | The Florida Pennysaver | The Grand Junction Nickel | The Lake Travis View | LaPalma | Mundo Hispánico | The Mason Pulse-Journal | The North Lake Travis Log | The Oxford Press | Perquimans Weekly | The Pflugerville Pflag | The Robersonville Weekly Herald | The Smithville Times | The Snow Hill Standard Laconic | The Western Star | The Westland Picayune | The Williamston Enterprise |
Other Assets: AutoTrader.com | Cox Communications | Cox Custom Media | COXnet | Cox News Service | Cox Target Media, Inc. | Dent Wizard | Manheim Auctions | PAGAS Mailing Services | SP Newsprint | Trader Publishing Co. | Valpak | Washington Bureau |
Radio Stations: KCCN | KCYY | KELZ | KHPT | KINE | KISS | KJSR | KKBQ | KKCM | KKNE | KKYX | KLDE | KONO | KPHW | KRAV | KRMG | KRTR-AM | KRTR-FM | KSMG | KTHT | KWEN | WAPE | WAGG | WALR | WBAB | WBHJ | WBHK | WBLI | WBPT | WBTS | WCFB | WCTZ | WDBO | WDPT | WDUV | WDYL | WEDR | WEZN | WFLC | WFOX | WFYV | WHDR | WHIO | WHKO | WHPT | WHQT | WHTQ | WHZT | WJGL | WJMZ | WKHK | WKLR | WMMO | WMXB | WMXQ | WNCB | WOKV | WPLR | WPOI | WPSB | WPTI | WPYO | WRKA | WSB-AM | WSB-FM | WSFR | WSRV | WSTC / WNLK | WSUN | WVEZ | WWKA | WWRM | WXGL | WZLR | WZZK |
ABC Network Affiliates: WFTV1 | WSB | WSOC1 |
Fox Network Affiliates: KFOX | KRXI | KTVU1 | WPGH2 |
Independent Television Stations: KICU1 | WAXN1 | WRDQ1 |
1Stations involved in a duopoly. |
2Cox holds a 10% interest in the station, of which Sinclair Broadcast Group owns the remaining 90%. |
3Cox operates the station under a local marketing agreement. |
Annual Revenue: $12.0 billion USD (2005) | Employees: 77,000 | Stock Symbol: Unknown at this time. | Website: www.coxenterprises.com |