Walt Disney Classics

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Walt Disney Classics (originally called The Classics) was a brand name used by Walt Disney Home Video (WDHV) on their American, European, and Japanese video releases of Disney animated features. The first title arrived in stores on December 6, 1984. With the October 28, 1994^[1] release of Snow White and the Seven Dwarfs, the existing titles in the Classics series became part of the new Masterpiece Collection and the Classics line was retired in the United States and Canada. Cassette copies of the original Classics series, with their black diamond-shaped logo, became much sought-after, and very popular with collectors, since they constituted the first home video release for most Disney animated features up to the time when the label was discontinued.

Contents 1 Prehistory: The Untouchables 2 Domestic release history 2.1 1984: Robin Hood 2.1.1 "Wrapped and ready to give" promotion 2.2 1985: Pinocchio and Dumbo 2.2.1 "Making Your Dreams Come True" promotion 2.3 1986: The Sword in the Stone, Alice in Wonderland, and Sleeping Beauty 2.3.1 "Disney's Wonderland Sale" promotion 2.3.2 Sleeping Beauty and the "Bring Disney home for good" promotion 2.4 1987: Lady and the Tramp and "Disney...Absolutely Irresistable" promotion 2.5 1988: Cinderella 2.5.1 "Give the Gift That Lasts a Lifetime" promotion 2.6 1989: Bambi 2.7 1990: The Little Mermaid and Peter Pan 2.7.1 NAAD and MAP 2.7.2 Peter Pan 2.8 1991: The Jungle Book, The Rescuers Down Under, and Fantasia 2.8.1 "The Magic Years" promotion 2.8.2 The Rescuers Down Under 2.8.3 Fantasia 2.9 1992: 101 Dalmatians, The Great Mouse Detective, The Rescuers, and Beauty and the Beast 2.10 1993: Pinocchio (restored version) and Aladdin 2.11 1994: The Fox and the Hound and Snow White and the Seven Dwarfs 3 Titles 3.1 Domestic (United States and Canada) 3.1.1 English-language releases on videocassette 3.1.2 U.S. Spanish-language releases 3.2 Europe 3.3 Japanese releases on LaserDisc 4 Notes and references

[edit] Prehistory: The Untouchables

Disney has used the word "classics" at various times to describe three types of feature-length films which include animation. The first type, identified most closely with the "Classics" label, consists of animated features which contain one continuous story. A second type are films made up of several shorter self-contained animated stories. This type includes the five package films produced from 1942 to 1948, most of which also include some live-action characters. One other film of this type was The Many Adventures of Winnie the Pooh, released theatrically in 1977, which was a compilation of several shorter Winnie the Pooh films that had been released previously. The third type of features sometimes referred to by Disney as "classics" are largely live action, but contain fully animated sequences or characters. Mary Poppins, Pete's Dragon, and Bedknobs and Broomsticks are some examples of this type. Some of the animated package films and live-action films featuring animation were released in the early 1980s, such as The Three Caballeros and Fun and Fancy Free in 1982, but most of them were not big sellers.

Disney's Classics category was originally defined during discussions for the April 18, 1983, launch of the Disney Channel. While the people at Disney were looking through their inventory of films to see what was available for the new cable channel, they decided that they could show some favorite films such as Alice in Wonderland and Mary Poppins, but that 15 other animated movies would never be shown.^{[citation needed]}

These 15 animated feature movies had never been shown on television at that time and had never been released on video, or anywhere else outside of a theater. These movies became the untouchables. These 15 movies were the foundation upon which the Disney company was built. Every time they were re-released to theaters, they earned money like new releases and it was felt that allowing them on video or on television could end their lives as theatrical releases. The 15 untouchables were the following: Snow White, Robin Hood, Fantasia, Pinocchio, Bambi, Lady and the Tramp, 101 Dalmatians, Cinderella, The Jungle Book, The Fox and the Hound, The Rescuers, Peter Pan, Sleeping Beauty, The Sword in the Stone, and The Aristocats. By the time the Masterpiece Collection replaced the Classics collection in the domestic market, Snow White and The Aristocats were the only two of the original 15 Classics remaining unreleased.^{[citation needed]}

All of the single-story animated features ever made by Disney were included in the list of 15 Classics except for two. The exceptions were Alice in Wonderland and Dumbo, both of which had been shown on television at the very earliest opportunity. The Disneyland TV series began with The Disneyland Story, but the very next episode, broadcast on November 3, 1954, was Alice in Wonderland, edited to fit into the one-hour TV time slot. The following season kicked off September 14, 1955, with a one-hour version of Dumbo. Both of these movies were released on video in the first two years of Walt Disney Home Video, at first for rental only, then for sale as well, but the untouchables remained locked in the vault.

[edit] Domestic release history

By 1984, the home video market had changed, and shortly before he left office in September of that year, Ron W. Miller, Walt Disney Productions' president and CEO, presented a long-term plan to begin releasing the Classics on video.

[edit] 1984: Robin Hood

In mid-1984, Walt Disney Home Video began a big campaign to really develop the collector's market for their video product, with the release of the "Cartoon Classics Limited Gold Edition" collection of animated shorts at $29.95 each. The packaging for these differed in several ways from previous Disney video releases and they set a precedent for the feature-length Classics to follow. While previous Disney movies were packaged in a white clamshell case, the "Limited Gold Edition" tapes were packaged in black cases. They also featured gold-stamped packaging and cassettes and an extensive advertising campaign warned consumers that "When they're gone, they're gone". The seven 1984 Limited Gold titles sold 610,000 copies and greatly raised awareness of the idea of some video titles being available for a limited time only.

The first of the untouchable Classics on video was Robin Hood, released on December 6, 1984. It was a risk to release any of the Classics on video, because it could end future theatrical re-releases, but Robin Hood was one of the least risky titles to release as a first experiment, since it wasn't held in such high esteem as some of the other titles. A writer in The New York Times, discussing this "first title of the much-trumpeted new Walt Disney 'Classics' home-video label", described it as "hardly one of the great triumphs of Disney storytelling",^[2] though recommending it as a possibility for younger children.

The cassettes, priced at $79.95, sold more to rental stores and hard-core collectors than to general consumers.^{[citation needed]} The Laserdisc version at $34.95 was more affordable for consumers. This title was the first to have the The Classics animated logo.

Richard Fried, marketing director for WDHV, said that The Sword in the Stone would probably be the next title available.^[3]

[edit] "Wrapped and ready to give" promotion

In contrast to subsequent years, in which one of the Classics titles was always featured as the core of a promotion during pre-Christmas sales period, there was no major push for in 1984 for sales of Robin Hood, which at $79.95, was out of reach of all but the most dedicated fans. Disney's music video series, DTV at $29.95 per cassette, was the core of Disney's Christmas promotion. Remaining inventory of the "Limited Gold Edition" of shorts were also available at the same price.

[edit] 1985: Pinocchio and Dumbo

1985 Pinocchio cover

1985 Dumbo cover

Pinocchio was very successful in the 1984 theatrical release, grossing over $26 million at the domestic box office. Discussions began at the highest levels of Disney on whether to release it next on video. On one side were the conservative long-time Disney executives who argued that they might be gambling away future theatrical revenues by releasing Pinocchio to home video. On the other side, was the new Disney management under Michael Eisner who argued that the title was making nothing sitting in the vault and immediate video release could capitalize on the recent advertising for the theatrical release. Eisner had come from Paramount, who was experimenting with some daring low price experiments, but he compromised with the conservative faction, who wanted it to be "available" but not "too available" and it was priced at $79.95 on cassette and $34.95 on Laserdisc in Classics packaging, just as Robin Hood had been. Sword in the Stone, previously thought to be next on the video list, was shown on the Disney Channel instead.

In May 1985, Disney announced a July 13 release date for Pinocchio with a $1 million advertising campaign which they claimed was the first national network TV spot campaign for a single video title.

[edit] "Making Your Dreams Come True" promotion

About 125,000 copies of Pinocchio were sold in July and August at the $79.95 price, but at the beginning of September Disney announced a temporary price drop to $29.95 for Pinocchio and 20 other titles including Dumbo now also in Classics packaging and reduced from its $84.95 price. Robin Hood was also back at the lower price, making a total of three titles in black Classics packaging.

The earliest copies of Dumbo in Classics packaging were still duplicated from the original tape master, so they opened with 1978-1986 Walt Disney Home Video logo, and a promotion for 1980-1983 Disney video releases at the end. Later copies had the Classics animated logo at the beginning and no promo at the end.

The announcement of the unexpected price drop caused public relations problems for WDHV, who ended up offering to buy back full-priced new copies from stores and used copies from consumers at the full retail price.^{[citation needed]} The price reduction was valid from December 1, 1985 until January 31, 1986. This promotion made Pinocchio a bestseller. Disney extended the cut-off date for Pinocchio to February 28, 1986 declaring that it had exceeded their expectations. Home Viewer magazine in Philadelphia estimated the total shipments of Pinocchio at 250,000 copies. After it was withdrawn from video production the first time in 1986, the Disney Channel started showing it.

[edit] 1986: The Sword in the Stone, Alice in Wonderland, and Sleeping Beauty

The Sword in the Stone was released next at $79.95, in March 1986, joining Robin Hood and Dumbo on store shelves and becoming the fourth Classic on video.

[edit] "Disney's Wonderland Sale" promotion

In May 28, 1986, Disney brought back several titles from moratorium, headlined by Alice in Wonderland which became the fifth title in Classics packaging. This promotion, which was planned to run through the summer of 1986, included packaging that was unusual for WDHV product at the time. The titles, which had all previously been released in plastic clamshells, were re-packaged this time in cardboard slipcases instead.

[edit] Sleeping Beauty and the "Bring Disney home for good" promotion

On October 14, 1986, Sleeping Beauty became the sixth Classic on video. It was the first title to be released in VHS Hi-Fi. Unlike the previous titles, which were released at $79.95 or $84.95 and reduced in price later, Sleeping Beauty was released for the first time on video at only $29.95.

Sleeping Beauty was also the first Disney Classics video to be digitally processed (or "digitally mastered," as described on post-1988 videos) and in stereo sound, labeled as a "VHS Hi-Fi Stereo Videocassette."

The "Wonderland Sale" was extended until the end of 1986, and Sleeping Beauty became the centerpiece of a new $6 million promotional campaign entitled "Bring Disney home for good", the biggest campaign ever in the home video business. The promotion featured all six animated Classics released to that point (including Sword in the Stone, reduced in price for the first time, and Pinocchio, back from a short 8½ month moratorium) and five favorite live action features at $29.95, all in white clamshells with slide-in artwork. All six animated Classics collection titles were also available in a limited edition box set for $179.70. This promotion included assorted Christmas-themed titles at $19.95 and $14.95, and Disney sold almost 5 million tapes that Christmas season, more than any other studio.

By end of the sale price ended, February 28, 1987 (extended from the originally announced January 31), 1.2 million copies of Sleeping Beauty had been sold and it became the best-selling videocassette of 1986, although it couldn't knock Paramount out of top three spots on the all-time top-sellers list.

At the end of January, Pinocchio and Robin Hood were withdrawn from production and the prices of the four remaining animated Classics, as well as the live action titles from the "Wonderland Sale" changed to $84.95 at the end of the sale. In practice, many stores still had stock left from the $29.95 price, so very few would have been sold at the higher price.

[edit] 1987: Lady and the Tramp and "Disney...Absolutely Irresistable" promotion

The seventh Classics video, Lady and the Tramp was also released at $29.95 to follow the success of Sleeping Beauty. Disney spokespeople confidently predicted that they expected to sell double the 1.2 million copies that Sleeping Beauty achieved. Lady and the Tramp had 2 million pre-orders, and eventually sold 3.2 million copies, making it the best-selling videocassette of all time, edging out Paramount's Top Gun. Disney's total Christmas sell-through promotion shattered industry records with 5.5 million units ordered by prebook time and a total of 7.5 million units sold.

Lady and the Tramp and Sleeping Beauty were withdrawn on March 31, 1988 leaving Dumbo, Alice in Wonderland, and Sword in the Stone remaining as the active Classics collection titles.

[edit] 1988: Cinderella

The next limited release was Cinderella on October 4, 1988, released on video after a $35 million box office success the previous year. It was clearly announced in advance that the title would be withdrawn from distribution on April 30, 1989.

A special $26.99 price was available until the end of November only, after which the price went up to the $29.95 price point of the other Classics. A limited edition lithograph, created by animator Marc Davis was available to anyone who pre-ordered the title between July 11 and October 3.

This video release also introduced a new animated Disney Classics opening sequence, a variation of the then-current "Sorcerer Mickey" Walt Disney Home Video opening.

[edit] "Give the Gift That Lasts a Lifetime" promotion

The Disney Christmas ad campaign included a $10 million joint promotion with Coca-Cola USA and another $20 million to $25 million funded by Disney itself. The 35-title Christmas promotion broke the industry record set by Disney's 1987 promotion. By the September 1, 1988 pre-order deadline, Disney had orders for 7.4 million tapes, including 5.3 million copies of Cinderella. Cinderella finished second on the all-time best sellers list at a final 7.2 million units, however, due to competition from what was then the highest grossing film of all time E.T. the Extra-Terrestrial which eventually sold 14 million copies. Final sales for the holiday promotion was 11.5 million units in total.

[edit] 1989: Bambi

1989 Dumbo cover

Bambi

Bambi, which Disney claimed was their highest-grossing film ever, was released on September 28, 1989. Bambi was the first Disney video to have a cross promotion, with Crest toothpaste. The new lower price of $26.99 could be further reduced by if consumers took advantage of a $3.00 rebate (available from release day until November 30) by sending in proofs of purchase of two tubes of Crest.

A $60 million advertising campaign (again the industry's biggest campaign ever) promoted both Bambi (on the Disney label) and Who Framed Roger Rabbit (on the Touchstone label). Unlike Disney's two biggest competitors that year, Universal's The Land Before Time and MGM's The Wizard of Oz, both of which had ads on the cassettes, the two big Disney titles had none, Disney's Bill Mechanic saying that it "wasn't appropriate".

While announcing the video release of Bambi, Disney refused to say when, or even if, it would ever be shown on television, but they did announce the Disney Channel debut of Cinderella for October 14, 1989, followed by four more showings that month.

By prebook day, Bambi was already the second biggest seller of all time at 9.8 million units. It and the other 51 titles in the promotion had pre-orders of 14.7 million units.

When Bambi was released in 1989, Dumbo and The Sword in the Stone were repackaged in different covers. Bedknobs and Broomsticks was back on video after a moratorium, and Mary Poppins was also re-released for its 25th anniversary.

[edit] 1990: The Little Mermaid and Peter Pan

The Little Mermaid

Ever since Sleeping Beauty in 1986, there had been a new title in the Classics collection every year in the months just before Christmas, but none at any other other time of year. Partly because of that, Disney's announcement in early March, 1990, of the coming release of The Little Mermaid was a surprise to many. Not only was the May 18 release date unusual, but the film was still playing in 1076 theatres at the time. All the previous Classics were many years old, but it had only been 4½ months since The Little Mermaid's November 17, 1989 theatrical release, and it might never be able to be released theatrically for a second time if the video release took its audience away. Disney found that many people wanted to buy the movie and they didn't want to wait until the traditional Christmas shopping preiod. The Little Mermaid was the first post-untouchable 15 title to come to the Classics video collection.

The pricing was $26.99, the same as Bambi, but this time a $3.00 rebate was available from Disney itself with no additional purchase required, and there were no commercial tie-ins involved. Disney promised its biggest TV advertising campaign ever, along with extensive print advertising.

By July 30, 1990, The Little Mermaid had sold 7.5 million cassettes, and it eventually sold 10 million units, making it the top-selling video release of 1990.

[edit] NAAD and MAP

The Little Mermaid introduced a new policy at Disney, called the Retailer Profit Protection Plan. This was primarily designed to put all retailers of Disney product on an equal footing. Retailers violating the policy would be denied co-op advertising allowances from Disney. The first provision was a "minimum advertised price" (MAP). Retailers were not allowed to advertise any price lower than $18.75 inclusive of any rebates and value-added offers. In addition, Disney established a rule regarding the "nationally advertised availability date" (NAAD). Any advertising appearing before the NAAD had to clear show the NAAD. Along with the NAAD of May 18 went a Warehouse Release Date of May 14, the earliest ship date for distributors and rackjobbers, and a Will Call date of May 16, the last being the first allowable day for sales to the public. This difference between the official advertised date and the first actual date of sale continued for several years on every Disney, Touchstone, Hollywood, and Buena Vista video release.

[edit] Peter Pan

The release of The Little Mermaid early in the year left space for another Classic before Christmas, and Peter Pan was the logical choice, coming off of a theatrical re-release the year before. The September 21, 1990 date was announced the day The Little Mermaid hit store shelves, and the price was a low for Disney's Classics of only $24.99. A cross-promotion with Nabisco, available from the release date though the holiday season, allowed consumers to get a $5.00 rebate with the purchase of three boxes of crackers, bringing the effective retail price under $20.00.

Asked again about Snow White and the Seven Dwarfs, spokesperson Tania Steele told The Los Angeles Daily News, "'Snow White' will never be on video, according to Roy Disney, (Walt Disney Co chairman) Michael Eisner and (Walt Disney Studios chairman) Jeffrey Katzenberg.... It goes to the roots of the company."^[4]

As announced on May 18, 1990, Disney stopped selling The Little Mermaid and Peter Pan on April 1, 1991, and publicized this date in a "Disappearing Classics" promotion. Peter Pan had sold about 7 million copies, according to The Los Angeles Times.

The two releases got awards for their packaging and success.^{[citation needed]}

[edit] 1991: The Jungle Book, The Rescuers Down Under, and Fantasia

1991 Robin Hood cover

The Rescuers Down Under

Fantasia

After a theatrical run in the summer of 1990, The Jungle Book was released for an unspecified limited time on May 3, 1991 at only $24.99. A $5.00 rebate was offered by Nabisco, reducing the price even further.

Disney spokesperson Tania Steele explained Disney's limited release policy to The New York Times: "They are good to have on video, but they were created for the theater. When they go off sale on video, the present commitment is that they will never go back." Furthermore, she said in reference to Snow White and Fantasia which had not yet been released on video "to date the decision is to never put them on".^[5]

No sooner was The Jungle Book out than Disney was announcing the re-release of Robin Hood ($24.99) at the very unusual mid-summer date of July 12.^[6] The title had been on moratorium since 1987. It was an unusual time to release a major sell-through title, since many North American children are on vacation at that time of year and less likely to be staying inside watching movies. Releasing Robin Hood in July allowed Disney a head start before Fox Video's Home Alone which was expected to be released in August. It also allowed it to take advantage of the publicity surrounding Warner's Robin Hood: Prince of Thieves (starring Kevin Costner), which was then in theaters.

[edit] "The Magic Years" promotion

With the release of Robin Hood, Disney launched a new type of TV and print advertising campaign. The campaign, worth $40 million between July and December, was the first brand-oriented campaign in the home video industry.

The specific promotion around Robin Hood allowed consumers who purchased it along with any Disney feature-length film listed at $22.99 or more between July 12 and September 15, 1991 to get a $5.00 rebate from Disney.

Also with Robin Hood, Disney promoted what it now called "Year-Round Classics" ($24.99 each), including Dumbo, Alice in Wonderland, The Sword in the Stone, Three Caballeros, Bedknobs and Broomsticks, and Mary Poppins.

All new Disney Classics video releases in this period (except the re-releases of Dumbo, Alice in Wonderland and The Sword in the Stone, which all received new tape masters while keeping the 1989 artwork) were in stereo hi-fi and now labeled as being "mono-compatible".

There were rumors that Rescuers Down Under, 101 Dalmatians or Fantasia would be Disney's pre-Christmas release, but in May Disney executives denied any plans to release Fantasia either in late 1991 or in the following spring.^[7]

[edit] The Rescuers Down Under

At a July 2 press conference, Disney officials refused to comment on Fantasia, but they did confirm the release of The Rescuers Down Under on September 20 at #24.99. A $5.00 main-in refund from Procter & Gamble was also available. The advertising campaign from August until the end of the year was valued by Disney at $75 million and described by Billboard as "probably the most sizable multiproduct sell-through holiday campaign in the history of home video". Disney declared October 1991 "Magic Month of Video".^[8]

[edit] Fantasia

Fantasia was finally released November 1, 1991, despite all the denials, and it was a phenomenal success, particulary on Laserdisc. In the domestic market, the release was for a limited 50-day period, "never to be marketed again", while the international market got 100 days of availability. Fantasia was Disney's first animated Classic to be released simultaneously world-wide (in North America plus 46 international territories).

Pre-orders for Fantasia were nothing short of phenomenal. The company shipped 9.45 million cassettes on release day, and after receiving re-orders of over 2 million more units, it temporarily stopped accepting orders on November 7. It took until the second half of December before duplication could catch up with the re-orders from the first week of release.

It was even more impressive on Laserdisc. Wholesale shipments on release day totalled 190,000 units, breaking the previous record of about 66,000 units set by Paramount's Ghost in May of that year. Fantasia eventually sold 14.4 million copies in video cassettes and discs combined.

[edit] 1992: 101 Dalmatians, The Great Mouse Detective, The Rescuers, and Beauty and the Beast

101 Dalmatians

The Rescuers

Beauty and the Beast

[edit] 1993: Pinocchio (restored version) and Aladdin

1993 Pinocchio cover

After the elaborate restoration and reissue of Pinocchio in summer 1992, the new restored edition of Pinocchio was released on video on March 26, 1993. As a follow-up to the success of the Fantasia video, the tape was labeled as "Walt Disney's Masterpiece" in a similar fashion while using the animated Disney Classics logo on the video before the film starts. It was also sold in another cross-promotion with Crest toothpaste, allowing consumers to get a rebate of $4.00 from its $24.99 retail price. Pinocchio was advertised as "Available for the last time this century", which turned out to be false, for in 1999 Disney released a 60th Anniversary Edition of the movie. It also brought back the black page-curl flap on the lower-right corner like on the 1980s Disney Classic videos, except on this video it read "Restored To Its Original Brilliance!"

On September 28, 1993, Disney released another animated Classic to videocassette and Laserdisc, Aladdin. It became the best-selling video release in the Classics line. It was the first Disney movie to have a widescreen Laserdisc release.

[edit] 1994: The Fox and the Hound and Snow White and the Seven Dwarfs

The Fox and the Hound

With the video release of Snow White and the Seven Dwarfs, Disney's first animated feature, the classic of classics, the packaging of the Classics in the United States and Canada was changed. All existing titles in the line (except for Aladdin and The Fox and the Hound) were re-packaged as the Walt Disney Masterpiece Collection.

[edit] Titles

[edit] Domestic (United States and Canada)

[edit] English-language releases on videocassette

Many titles before were released in the United States and Canada earlier than their releases in Europe and Japan.

• Robin Hood (December 6, 1984^[9] #228; October 13, 1986 and July 12, 1991^[1] #1189)
• Pinocchio (July 16, 1985 October 13, 1986, and March 26, 1993) #239
• Dumbo (December 1, 1985 October 13, 1986 September 28, 1989, and May 23, 1991) #024
• The Sword in the Stone (March 24, 1986 October 13, 1986 September 28, 1989, and May 23, 1991) #229
• Alice in Wonderland (May 28, 1986 October 13, 1986, and May 23, 1991) #036
• Sleeping Beauty (October 14, 1986) #476
• Lady and the Tramp (October 6, 1987) #582
• Cinderella (October 4, 1988) #410
• Bambi (September 28, 1989) #942
• The Little Mermaid (May 18, 1990^[1]) #913
• Peter Pan (September 21, 1990^[1]) #960
• The Jungle Book (May 3, 1991) #1122
• The Rescuers Down Under (September 20, 1991^[10][11]) #1142
• Fantasia (November 1, 1991^[1]) #1132
• 101 Dalmatians (April 10, 1992^[1]) #1263
• The Great Mouse Detective (July 17, 1992^[10]) #1360
• The Rescuers (September 18, 1992) #1399
• Beauty and the Beast (October 30, 1992^[1]) #1325
• Aladdin (October 1, 1993^[1][12][13]) #1662
• The Fox and the Hound (March 4, 1994^[10]) #2041

[edit] U.S. Spanish-language releases

• Alicia en El País de las Maravillas (June 22, 1994) #036/73
• La Espada en la Piedra (June 22, 1994) #229/73
• Pinocho (June 22, 1994) #239/73
• La Bella y la Bestia (June 22, 1994) #1325/73
• Aladdin (April 14, 1995) #1662/73
• La Sirenita (March 20, 1996) #913/73

[edit] Europe

The following titles were released in Europe. The Black Diamond logo only appeared as its animated forms before the film started, as the European Classics releases had a different print logo.

• Dumbo (1985 and 1991)
• Robin Hood (1985 and 1991)
• Pinocchio (1985, 1991 and 1993)
• The Sword in the Stone (1985 and 1991)
• Alice in Wonderland (1986 and 1991)
• Sleeping Beauty (1986 and 1989)
• Lady and the Tramp (1988 and 1992)
• Cinderella (1988)
• Bambi (1989)
• The Little Mermaid (1990)
• Peter Pan (1990)
• The Aristocats (1990 and 1993)
• The Jungle Book (1991)
• The Rescuers Down Under (1991)
• Fantasia (1991)
• 101 Dalmatians (1992)
• The Great Mouse Detective (1992)
• The Rescuers (1992)
• Beauty and the Beast (1992)
• Aladdin (1993)
• The Fox and the Hound (1994)
• Snow White and the Seven Dwarfs (October 1994)
• The Three Caballeros (1995)
• The Lion King (1995)
• Pocahontas (1996)
• The Black Cauldron (1997)
• The Hunchback of Notre Dame (1997)
• Hercules (1998)

[edit] Japanese releases on LaserDisc

The following titles were released on LaserDisc in Japan^[14] with a diamond-shaped The Classics logo incorporated into the packaging, generally on an obi strip.

• Sleeping Beauty (December 23, 1989 and July 19, 1996)
• Dumbo (March 27, 1990)
• Lady and the Tramp (December 16, 1990)
• Alice in Wonderland (March 25, 1991)
• Peter Pan (July 15, 1991)
• Fantasia (November 1, 1991)
• The Litte Mermaid (March 25, 1992)
• Cinderella (October 25, 1992)
• Beauty and the Beast (September 17, 1993)
• Bambi (November 19, 1993)
• The Jungle Book (March 25, 1994)
• Aladdin (September 21, 1994)
• Snow White and the Seven Dwarfs (October 24, 1994)
• The Three Caballeros (October 25, 1994)
• Pinocchio (March 17, 1995)
• The Lion King (September 29, 1995)
• 101 Dalmatians (October 6, 1995)
• Pocahontas (November 25, 1996)
• The Hunchback of Notre Dame (October 29, 1997)

[edit] Notes and references