Wall Drug
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Wall Drug is a tourist attraction located in the town of Wall, South Dakota, one of the towns nearest the Badlands National Park. It is a sprawling shopping mall consisting of a drug store, gift shop, restaurants and various other stores. Unlike a traditional shopping mall, all the stores at Wall Drug operate under a single entity instead of being individually run stores.
The small town drugstore made its first step towards international fame when it was purchased by Ted Hustead in 1931. Hustead was a Nebraska native and pharmacist who was looking for a small town with a Catholic church in which to establish his business. He bought Wall Drug, located in a 231-person town in what he referred to as "the middle of nowhere", and strove to make a living. Business was very slow until his wife, Dorothy, got the idea to advertise free ice water to parched travellers along the road. From that time on business was brisk. Wall Drug grew into an enormous cowboy-themed shopping mall/department store. Wall Drug includes a western art museum, a chapel based on the one found at New Melleray Abbey near Dubuque, Iowa, and an enormous 80 foot Apatosaurus (formerly Brontosaurus) that can be seen right off Interstate 90. It was designed by Emmet Sullivan who also created the dinosaurs at Dinosaur Park - Rapid City, SD.
Wall Drug earns much of its fame from its self-promotion. Billboards advertising the establishment can be seen for hundreds of miles throughout South Dakota and the neighboring states. In addition, many visitors of Wall Drug have erected signs throughout the world announcing the miles to Wall Drug from famous locations. By 1981 Wall Drug was claiming it was giving away 20,000 cups of water per day due to its signs, though this number is almost certainly an exaggeration.
To date, Wall Drug still offers free ice water (in the form of a cone shaped paper cup and water from a faucet, there is no ice), but as they have become more popular, they have started to offer free bumper stickers, signs to aid in promotion, and Coffee for 5 cents.
Wall Drug has been featured in Time Magazine as one of the largest tourist attractions in the north. They have over 500 miles of bill boards on Interstate 90, going all the way back to Minnesota. Wall Drug spends an estimated $400,000 on bill board signs every year. The history of Wall Drug was told in a two episode story arc of the podcast, The Radio Adventures of Dr. Floyd.
[edit] Gallery of Wall Drug advertisements
 A typical Wall Drug billboard |
 Wall Drug - Sign Somewhere in Africa, ca. 1950's |
 Wall Drug sign at the South Pole - Free Ice Water, 9,333 miles |
