Wacky Packages
From Wikipedia, the free encyclopedia
Wacky Packages are a series of editorial trading cards featuring parodies of consumer products. The cards were produced by the Topps Company beginning in 1967, usually in a sticker format. The original series sold for two years, and the concept proved popular enough that it has been revived every few years since. At one time the product briefly outsold baseball cards.
Relying on the talents of such comics artists as Kim Deitch, George Evans, Drew Friedman, Bill Griffith, Jay Lynch, Norman Saunders, Art Spiegelman, Bhob Stewart and Tom Sutton, the cards spoofed well-known brands and packaging, such as "Blisterine" (instead of Listerine) and "Neverready" batteries (for Eveready batteries).
The initial series was followed by a somewhat different Wacky Ads line in 1969, featuring gags and roughs by Lynch and Deitch with finished paintings by Sutton. These cards were designed more like miniature billboards with a die-cut around the parodied product, so it could pop out of the horizontal billboard scene.
Wacky Packages returned in 1973 for a highly successful run. For the first two years, these cards were the only Topps product to achieve higher sales than its flagship line of baseball cards. They continued until 1976 through a total of 16 series. The 16th series is believed to never have reached retail outlets and remains very scarce. Some cards were sold in reprinted editions beginning in 1979.
Newly designed series were produced in 1985 and 1991, but these strayed from the original concept and were not as successful. An "all-new" series of stickers (ANS1) was released in 2004, and has continued into a fourth set 2006. A fifth set is planned for a 2007 release. These series have been very successful with the return of cartoonist Lynch, plus newcomers Dave Gross and Neil Camera. This series also marks a return to the use of underground comix artists including M. Wartella.
[edit] References
- Fleer Corp. v. Topps Chewing Gum, Inc., 501 F.Supp. 485 (E.D. Pa. 1980).
