Viva (magazine)
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Viva was an adult woman's magazine published by Bob Guccione and Kathy Keeton. It premiered in 1973 and ceased publication in 1980. Guccione is the editor of Penthouse magazine and he wanted to publish a companion title for women. His wife, Kathy Keeton, was the editor of Viva, The International Magazine For Women. It was essentially an erotic magazine for women containing articles and fiction delving into women’s fantasies and exploring their sexuality, reviews of the arts, interviews with known personalities, fashion and beauty, etc. Viva magazines usually exhibited photography containing full frontal nudity and sexual encounters and were targeted at mature women readers. Among the photographers whose work appeared in Viva was Helmut Newton, who was lured there by Anna Wintour who worked there for a time.
