Vitasoy
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Vitasoy (Traditional Chinese: 維他奶) (SEHK: 0345) is a well-known brand of beverages and desserts in Hong Kong.
"Vitasoy" belongs to the Vitasoy International Holdings Limited and is headquartered in Hong Kong.
"Vitasoy" is a brand name that grew with Hong Kong in the past 60 years.
Originally, "Vitasoy" products were centred on the high-protein soymilk drink that the company first produced. Over the years the company expanded beyond the drink products and started to produce a wide variety of beverage. Some of them (such as the fruit juice) was given another brand name "Vita", which was a derivative of "Vitasoy".
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[edit] History
Vitasoy was founded by Dr. K. S. Lo in 1940 in Hong Kong with door to door delivery of the milk alternative. The company ceased operations from 1941 to 1945 during the Japanese occupation of the colony. It re-emerged after the war was over.
The international expansion came in the 1980s and 1990s as soy based products found a market outside of Asia. Yvonne Lo, daughter of the founder established Vitasoy USA Inc. in 1979.
[edit] Products
Vitasoy beverages are packed in glass bottles, PET bottles, Tetrapak boxes and aluminum cans.
A list of some of the products offered by Vitasoy:
- Vitasoy Soy drinks - in original, malt, coconut, melon, taro, mocha and red bean flavours
- Vita Calci-Plus
- Premium Organic Vitasoy - Creamy, Calci Plus, Vanilla Delight and Choclate Delight
- Vitasoy Meadow Delight
- Vitasoy Pure Soya Bean Extra drink
- Vitasoy San Sui soy milk
- Vitasoy San Sui tofu dessert - enriched, silken, firm, silken enriched, sweeten, almond
- AZUMAYA tofu - silken, firm and exter firm
- Tofu
- Juices - Lychee, sugar cane, orange, mango, blackcurrent and guava, pineapple and mango, apple
- Carbonated drinks - cola, Cream Soda, Lemon Lime and Orange
- Gor Yin Hai Jelly Juices - Pineapple, Strawberry and Blueberry
- Vita Supreme Coffee drink
- Teas - lemon, Honey Chrysanthemum, Chrysanthemum, Green Tea, Supericy and Herbal Tea
- Vita Light - Lemon and Chrysanthemum
- Vita Green Tea - Honey, Lemon, American Ginseng, Apple
- Vita Fresh Green Tea
- Vita Tsing Sum Zhan Tea - Sugarcane and Imperate, American Ginseng with Honey, Grapefruit Lemon and Mandarin Lemon
- Gor Yin Hai Teas - Apple, Passionfruit, lemon, peach, lychee; Icy Pink grapefruit, lemon and peach
- Vita Cha T Din - Icy Lemon, Icy Green Tea, Iced Passionfruit, Iced Apple, Iced Mango, Iced Honey Green Tea, Iced Lemon, Iced Peach
- Vita Oolong Tea -
- Distilled water -single serving bottles and water cooler bottles
- soy-based salad dressings
- mayonnaise
- desserts
- pasta and noodles
- Vitasoy Dairy - Pure Milk, Family Drink, Hi-Calcium Low Fat, Chocolate, Hi-Calcium Low Fat Chocolate
- Vita Soy UHT Milk - regular, chocolate and strawberry
- Yoghurt flavour drink
[edit] Facilities
- Tuen Mun, Hong Kong - boxed drinks to North America and Asia
- Shenzhen, China - for Chinese and Hong Kong markets
- Shanghai, China - for Chinese and Hong Kong markets
- Ayer, Massachusetts - for North America
- Victoria, Australia - supplying to Australia and New Zealand