Vision in Product Design

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Vision in Product Design (ViP) is a widely applied design method that focuses on possibilities rather than on problem solving. The essence of ViP is to create the raison d'être of a future product by creating a context before designing the product. The 'product' of ViP can be anything that results from a creative process, not just on traditional product categories but also on problems of management, architecture,services, etc. The process of ViP starts by selecting a set of factors (ideas, observations, principles, states, developments, beliefs, trends, obsessions) that form a context from which an appropriate product can be designed.

The Method was developed at the faculty of Industrial Design Engineering at Delft University of Technology, The Netherlands, in the mid 1990s. The method has been used both at other design schools and also by organizations (including Audi, Pininfarina, Nokia, and Whirlpool).