Visible Measures

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Visible Measures is a software startup company out of MIT that was a SemiFinalist in the MIT $50K Entrepreneurship Competition in 2005 and was listed as one of the most promising companies to surface out of that contest.

The company was founded by an MIT graduate student, Brian Shin and veteran software engineer Andrew Wilson. The company was run by Shin while he was still enrolled in the Harvard-MIT Biomedical Enterprise Program, a dual degree graduate program with MIT and Harvard. After completing his MBA from the MIT Sloan School of Management, Shin took a leave of absence from school (like many company founders have done before him, such as Larry Page, Sergey Brin, and Bill Gates) and focused full time on building the company.

Visible Measures is developing a solution geared toward unifying the business and technology sides of internet connected software projects by providing insights into the customers of software: the users. The company believes that focusing on what users care about and what activities they perform will allow a company to better monetize the customer experience.

The company counts as indirect competitors: IBM, Compuware, Mercury/HP, and CA on the "technical side" and companies like Omniture, Coremetrics, and WebSideStory on the "web marketing" side.

The company has filed several patents and has several large customers. They recently added a new executive to the team, Rishi Dean, also an MIT grad.

The company counts business leaders such as Edward B. Roberts and Henry Ancona as advisors as well as leading members of the business community such as Eric Dobkin from Goldman Sachs.

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