Virgin Credit Card
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Sir Richard Branson's Virgin Group launched the Virgin Credit Card in Australia and The United Kingdom.
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[edit] In Australia
The Virgin Card was launched in Australia in May 2003 and was soon to be followed by another no-fee card in October 2003 - the Coles Myer Source Mastercard operated by GE Money.
[edit] Features
The card is marketed as a cheaper option to most other credit cards. A cardholder must be an Australian Resident, aged 18 years or older and earning more than AUD$15,000 per year.
Marketing slogans include:
- No annual fee...ever - Most low interest rate cards in Australia have an annual fee sometimes up to $80, but Virgin has so far kept the promise not to charge one.
- Low interest rates - Interest rates are lower than most other credit cards provided by banks.
- Mates Rates instant discounts - Instead of a points system the Virgin Credit Card entitles the user to automatic discounts and participating retailers or restaurants.
[edit] Style
The card is available in a range of colors to "suit the owner" and has a beveled corner, resembling the Mint Card from the UK. This initially caused some problems in old fashioned sliding credit card imprinters as the card would slip out mid-slide because of the rounded edge.
[edit] In The United Kingdom
The Virgin Card was launched in the UK in January 2002. The card is issued and operated by MBNA Europe Bank based in Chester. A range of card designs were initially offered such as snakeskin and have subsequently been replaced by different colours. Different cards are available with different offers including special balance transfer rates and reward points.
"UK customers have long been made to feel grateful just to be offered a credit card by their bank and it's high time people were given a better deal." - Richard Branson
[edit] External links
- Virgin ends ad campaign with anarchic site over images of Branson. Guardian Unlimited Technology (2006-10-30). Retrieved on 2006-10-30.
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