VH2
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VH2 | |
Launched | December 16 2003 |
---|---|
Closed | August 1 2006 |
Owned by | MTV Networks Europe |
Audience share | * (share small but not zero) (July '06, Source:[1]) |
Website | www.mtv.co.uk |
Availability (at the time of closure) | |
Satellite | |
Sky Digital | Channel 346 |
Cable | |
Telewest | Channel 315 |
NTL | Channel 172 |
VH2 was a British sister channel of VH1. Launched in 2003, it slowly became an Indie Rock based music channel, aimed primarily at men in the 25-34 demographic. It showed mainly music, though some documentaries were shown based around the artists VH2 played.
VH2 also had many chart shows, including the "Indie 500" weekend, which counted down the Top 500 Indie Songs with "There Is A Light That Never Goes Out" by The Smiths topping the chart ahead of songs by artists such as The Stone Roses, Pixies, Oasis and Radiohead.
It closed at 6am on August 1, 2006 to make way for MTV Flux due to bandwidth space. MTV Networks stated that because the main source of income for the channel, ringtone advertising, was slowing down, the channel had to close.[1]
[edit] References
- ^ VH2 faces axe by MTV as ringtone ads slow by the Darren Davidson Campaign. Created July 6, 2006. Retrieved July 26, 2006