Vess

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Vess soda in cans
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Vess soda in cans

Vess Soda is a brand of soft drink manufactured and distributed primarily in the St. Louis, Missouri, metropolitan area. The company was founded in 1916. During the height of its popularity, Vess had bottling plants in Ashville, NC; Lafayette, IN, Cincinnati, OH; and elsewhere.

Flavors include the standard cola and fruit flavors; Vess is well-known for their orange soft drink, "Whistle". The cream variety is an unusual deep pink color. Vess-Up is their lemon lime soda. There is also a pineapple, blueberry and kiwi-strawberry soda.

Vess soda is sold in small plastic bottles, cans, as well as 2 and 3-litre bottles. The slogan on their labels is "The Billion Bubble Beverage".

In the 1980's, Vess produced a chocolate beverage formulated almost identically to Yoo-hoo. It was discontinued in the mid 1990's.

A salesman from Vess Soda, Charles Leiper Grigg who developed the orange Whistle flavor for Vess, later founded 7Up with a lithium and lemon-lime flavor.

The Vess family also maintains one of the finest private collections of Chinese ceramics, and 19th/20th Century American and European prints in the US.

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