Vertu (company)

From Wikipedia, the free encyclopedia

For other uses, see Vertu.

Vertu Ltd is a manufacturer of luxury mobile phones. Its CEO is Alberto Torres, and the Principal Designer is Frank Nuovo. It is an independently run fully owned subsidiary of the phone manufacturer Nokia.

Vertu is the first luxury communication company specialising in handcrafted mobile phone communication products. Vertu is headquartered in the United Kingdom with offices in Paris, New York, Beverly Hills, Singapore and Hong Kong. The company now employs over 250 employees in the fields of technology, sales, marketing, design, craftsmen and development people from across the globe.

All Vertu products are hand-crafted in a manufactury in the United Kingdom.

[edit] Product lines

[edit] Signature

"Signature Collection" was the first Vertu product line. The design of its phones is inspired by expensive "Grand Complication" wristwatches.

[edit] Ascent

Ascent phones are inspired by the design of classic sports cars.

[edit] Constellation

Constellation is their latest collection, inspired by classic aircraft, with some models sporting ceramic keypads.

[edit] Aerius

This is a line of bluetooth headsets which were designed by Jacob Jensen and are based on the Jabra JX10.

[edit] Special editions

[edit] Diamond

Diamond vertu phones are adapted phones from the signature line and are their most expensive design.

[edit] Python, Cobra

Launched in India. Only 26 phone to be sold for the former and 8 phones for the latter.

[edit] Specialties

[edit] Concierge Service

Vertu Concierge is a service specially designed for Vertu owners. Accessed through the dedicated ‘Concierge key’ at the side of every Vertu phone, the service comprises a team of specialists dedicated to delivering creative and relevant solutions to the needs of Vertu clients, 24 hours a day, seven days a week, depending on the language requested.

[edit] Distribution

Vertu is available in over 35 countries across Asia Pacific, Europe and the US, with over 300 retail outlets. Vertu products are sold in an exclusive selling environment. In many of the key shopping capitals of the world, Vertu can be found in its own branded stores, leading department stores and authorized retailers. Vertu’s flagship store opened in 2002 in Paris and then soon after in Singapore.