Vertical market
From Wikipedia, the free encyclopedia
A vertical market, or niche market, is a group of similar businesses and customers which engage in trade based on specific and specialized needs. Oftentimes, participants in a vertical market are very limited to a subset of a larger industry. An example of this sort of market is the market for point-of-sale terminals, which are often designed specifically for similar customers and aren't available for purchase to the general public.
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[edit] Markets
The activities of participants within any given vertical market are typically similar in that they aim at solving the same or similar problems. These markets are typically competitive, due to the overlapping focuses of the products and services that are provided to the customers.
The single defining characteristic of the participants in a vertical market is competition within a well defined segment.
Horizontal market participants often attempt to meet enough of the different needs of vertical markets to gain a presence in the vertical market. Their similar products/services tend to be less of a fit but also less expensive than specialized, vertical participant solutions.
Vertical market software is software aimed at addressing the needs of any given business within a discernible vertical market.
[edit] Comparison with horizontal markets
A vertical market is a market which meets the needs of a particular industry: for example, a piece of equipment used only by semiconductor manufacturers. It is also known as a niche market. [1]
A horizontal market is a market which meets a given need of a wide variety of industries, rather than a specific one: for example, word processing software. [2]
[edit] Examples
Some common examples of vertical markets:
- Healthcare
- Government
- Education
- Food and beverage
- Fast-Moving Consumer Goods (FMCG)
- Real estate
- Manufacturing
- Oil and Gas
- Banking
- Energy
- Retail
- Technology
- Telecommunications
- Transportation
- Insurance
