Velvet Underground (blog)

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A Gush-Dan tower, symbolising the Israeli media market which Velvet cartographes
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A Gush-Dan tower, symbolising the Israeli media market which Velvet cartographes
Dvorit Shargal, exposed herself as Velvet, June 29th, 2006.
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Dvorit Shargal, exposed herself as Velvet, June 29th, 2006.

Velvet Underground (in hebrew: ולווט אנדרגראונד, ולווט) is one of the most famous bloggers in Israel today.

Its creator was anonymous and followed meticulously all the recent events in all the newspapers and media arenas in Israel. As she referred to herself by the code name of "Velvet" (in hebrew: ולווט) she documented each and every development, and also some behind the scenes actions that took place - such as new personas that are being appointed for key media roles and big media scandals - sometimes exposing them herself.

In a post dated May 14th, 2006 Velvet made local history by publishing for the first time a rough assessment of the wages paid for journalists, for article and magazine stories, in the leading media newspapers and portals in Israel, such as Walla, Maariv, Yedioth Ahronoth and Globes.

On June 29th 2006, 04:31 Israel time, Velvet revealed her identity to be Dvorit Shargal (in hebrew: דבורית שרגל) - an Israeli journalist who writes film reviews on the weekly "Rating" magazine. As for her conclusions from Israeli press, after carefully observing it for six months, she writes: "What did I learn of Israeli journalism that I did not already know? nothing new, actually. Mostly it was the fact that there are too many journalist that don't know their work: don't know how to interview, investigate, or write properly - not to mention to read and or to edit. I also learned that most of them are not even bothered by the responsibility that lies beneath their keyboards. Some of them even insist that they were correct, even after proven otherwise."

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