Vault (soft drink)

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This article is about the soft drink. For other uses, see Vault (disambiguation).

Vault


Type	Citrus soda/Energy drink
Manufacturer	The Coca-Cola Company
Country of Origin	United States
Introduced	Testing: June 2005 Nationwide: February 2006 Red Blitz: March 2007
Variants	Vault Zero Vault Red Blitz
Related products	Mello Yello Sprite Mountain Dew Surge Mountain Dew MDX Sundrop

Vault (also VAULT) is a carbonated beverage that was released by The Coca-Cola Company in June 2005. Coca-Cola is marketing Vault as a hybrid with the slogan "Drinks like a Soda, Kicks like an Energy Drink," as well as "The Taste. The Quench. The Kick." and "Get to It!" It is a citrus flavored beverage that contains many of the same ingredients as the Coca-Cola beverage Surge, which was discontinued in 2002. Due to Vault's similarity to Surge, representatives of Coca-Cola have given some credit for the release of Vault to SaveSurge.org, a website community dedicated to bringing Surge back to store shelves.

Coca-Cola representatives and the American Beverage Association state that Vault contains 47 mg of caffeine per 8 oz. serving, thus 70.5 mg per 12 oz. can, and 117.5 mg per 20 oz. PET bottle. This amount is substantially higher than Surge's 52.5 mg per 12 oz. or Mountain Dew's 55 mg per 12 oz.

12 pack of Vault

Vault is available in 20 oz. PET bottles, 6-, 12- and 18-, and 24-pack cans, 1- and 2-liter bottles, and 16 oz extended cans. In September 2005, Coke released Vault Zero, a diet version of the citrus soda.

Test-marketing occurred in a limited area from June 2005 through Labor Day, 2005. During this time, the drink was only available in certain markets in Alabama, Georgia, Kansas, Michigan, North Carolina, South Carolina, Tennessee, Virginia, and West Virginia. Vault was released nationally in February 2006.

Vault has become known for its inventive commercials featuring eccentric narration. These commercials show men doing extraordinary things while drinking Vault, in line with the slogan "Vault. Get to it!" One such commercial features a man building a robotic scarecrow with laser eyes that rids his farm of crows, foxes, rabbits, and, eventually, hippies. Other commercials include a man converting his and neighbors's backyards into a football field using explosives and a chainsaw, and a man renovating his house into a giant birdcage.

A new Vault flavor, Red Blitz, will be released in March of 2007. The drink will be berry-flavored and red.^[1]