Value-added reseller
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A value-added reseller (VAR) is a company that adds some feature to an existing product,then sells it (usually to end-users) as a new package. This practice is common in the electronics industry, where, for example, a software application might be added to existing hardware.
This value can come from professional services such as integrating, customizing, consulting, training and implementation. The value can also be added by developing a specific application for the product designed for the customer's needs which is then resold as a new package.
The term is often used in the computer industry, where a company purchases computer components and builds a fully operational Personal Computer. By doing this, the company has added value above the cost of the individual computer components. Customers would purchase a computer from the reseller to either save time or if they do not have the skills to build a unit themselves.
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