Ursus (beer)
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Ursus is the best-selling beer in Romania, due to its respected flavour and reasonable price compared to imported beers. It has been brewed for over 125 years and is advertised under the slogan Regele berii în România ("The King of Beers in Romania"). It is brewed in Cluj-Napoca.
In 2003, Ursus sponsored the Romanian Everest Expedition.