United States Army values
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In the wake of scandals that affected the U.S. Army in the mid- to late 1990's, the army officially adopted what have come to be known as "The 7 Army Values." The army began a campaign to attempt to instill the values into soldiers, a campaign which includes posters, classes, and mandatory wear of an "Army Values Tag" on the dog-tag chain. The seven army values are as follows:
- Loyalty - Bear true faith and allegiance to the U.S. Constitution, the Army, your unit, and other soldiers.
- Duty - Fulfil your obligations.
- Respect - Treat people as they should be treated.
- Selfless Service - Put the welfare of the Nation, the Army, and your subordinates before your own.
- Honor - Live up to all the Army values.
- Integrity - Do what's right, legally and morally.
- Personal Courage - Face fear, danger, or adversity (physical or moral).
The values were arranged to form the acronym LDRSHIP (leadership) to make it easier for soldiers to memorize.