United Speed Alliance Racing

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United Speed Alliance Racing is a stock car sanctioning body that operates the USAR Hooters Pro Cup series, that primarily races short tracks in different regions of the United States.

The sanctioning body was formed by Hooters owner Robert Brooks. Brooks created the body to honor the memories of four people who died in an April 1, 1993 airplane crash: Brooks' son Mark Brooks, reigning NASCAR champion Alan Kulwicki, Dan Duncan, and pilot Charlie Campbell. [1]

The sanctioning body started a late model series. Brooks decided to stop sanctioning the late model series in favor of the Pro Cup series at the September 1997 race at the Milwaukee Mile. Brooks wanted to move to steel-bodied racecars. There were eleven races in the first "real season" in 1997.

In 2001, the series devised a "northern division" and a "southern division" that race separately. After the regular season, the top drivers from divisions participate in a playoff series, the Four Champions Challenge. The driver who gets the most points in the Four Champions races, and the seeding points, (four races in 2001, five races from 2002 until 2005, and six races effective 2006) is declared the USAR champion.

The series title sponsor is Hooters, an international chain of restaurants. Local and national companies sponsor most races.

Benny Gordon has won the last two championships.

All thirty races in 2006 are televised on the SPEED Channel, Altitude Sports, CSN West, CL Midwest, and America One. The pan-European TV Network NASN shows SPEED Channel's coverage tape-delayed in the week following the race.