Umbria Inc.

From Wikipedia, the free encyclopedia

Umbria Inc. is a private company that delivers blog analytics that provide insight into online discussions regarding companies, products, people, and issues.

[edit] Company Background

Howard Kaushansky, Dave Howlett, and Ted Kremer founded Umbria to help product and brand managers gain insight and awareness into opinions and ideas expressed online in forums such as blogs, message boards and opinion sites.

Umbria technology leverages techniques from the fields of predictive analysis, natural language processing and machine learning to transform unstructured online dialog into marketing insights about companies, products and issues.

[edit] Products and Services

Unique aspects of Umbria’s service include:

SPAM Filtering for data integrity,

Awareness tracking to provide insight into the online community's interest,

Voices analysis to provide insight into who is saying what about specific topics,

Feature and attribute level analysis to provide insight into which topics are important to which groups in the on-line community,

Sentiment and satisfaction analysis,

Demographic analysis to provide insight into whether or not a market segment is being reached.

[edit] External links

• Umbria Inc.
• Umbria management team official page, reference for much of the above