Ultra lounge
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[edit] What is it?
The term Ultra Lounge gained popularity around 2002 when nightclub owners were looking for a new "hook" to draw people into their venues. There will likely be a lot of neon and vivid coloured lighting which will change colour subtly as oppose to flashing. Normally there are public areas which can be of almost any design, but many Ultra Lounges favour the multi-level approach where there is no specific seating. Any part of the "furniture" can be used to sit on. The "furniture" such as it is can be made of almost anything from soft fabrics to black marble. The emphasis of an Ultra Lounge is socialising and being able to communicate, thus the furniture is often arranged in groups, facing each other, and the music will likely be subdued white-room or ambient house type music instead of pumping dance or techno. A lot of Ultra Lounges do not have a specific dance floor, unless they are having a DJ event.
Ultra Lounges often have semi-private rooms which, whilst not behind a locked door, are usually obscured from the main areas by dividers, sheets or curtains. A current favourite style of semi-private room is the "giant bed" room which has a mattress on the floor big enough for ten or twenty people to lounge around on, socialising.
Ultra Lounges typically offer food as well as drinks, anything from tapas-style finger food to more elaborate dishes.
