Tully's Coffee
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Tully's Coffee Corporation | |
Type of Company | Private |
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Founded | Seattle, Washington 1992 |
Headquarters | A chain of about 95 coffeehouses in five western states |
Key people | Tom T. O'Keefe, Chairman John K. Buller,President and CEO |
Industry | Restaurants |
Products | Coffee |
Revenue | $50.8 Mil (2004)Sales |
Employees | 900 (2004) |
Website | http://www.tullys.com |
Tully's Coffee is a specialty coffee retailer and wholesaler based in Seattle, Washington. Its stores serve specialty coffees and other treats such as baked goods, pastries, espresso, and coffee-related supplies. Tully's currently has the highest sales of whole bean coffee in grocery and supermarket stores. Tully's is currently in the process of rebranding and redesigning the company. As part of their Summer 2006 lineup, it has renamed the iced-coffee blended drink from the Spin to the Bellaccino.
[edit] History
Tully's opened its first store in Kent, Washington, in 1992. The founder of Tully's Coffee, Tom Tully O'Keefe, planned to rival the quickly expanding Starbucks coffee. With this goal in mind, Tully's was off to a fairly good start. Tully's quickly developed into a strong regional specialty-coffee retailer. In 2006, Tully's made its first net profit. But more recently, the president and COO has described Tully's focus no longer on competing against the mega giant Starbucks, but rather focusing on what Tully's achieves best -- fine hand crafted coffee.
It now operates nearly 100 stores in the Greater Puget Sound area of Washington, San Francisco, Los Angeles, Portland, Oregon and Sun Valley, Idaho, more recently Arizona, and licenses its brand for use in South Korea and Japan. It has also opened several stores in Stockholm, Sweden, Europe. Tully's sold the most profitable unit of the company—its Japan partnership—for US$17.9 million in September, 2005.
[edit] Drinks
Tully's does not use automatic machines and all espresso shots are hand-pulled, allowing for more variety and customization of drinks. Much like its competitors, Tully's uses a standard small, medium, large and extra large cup size. But uses the names short, tall, grande and veinte.