Truevision

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Truevision, Inc. was a maker of digital video processing add-on boards for PC computers. It was founded by Carl Calabria and other engineers when AT&T split off their Electronic Photography and Imaging Center (EPICenter) in 1987. Located in Indianapolis, Indiana, Truevision was later acquired by monitor maker RasterOps in Santa Clara, California. RasterOps took on the Truevision name and retained the Indianapolis engineering team which continued producing ever more advanced products until 1999 when the company was finally acquired by its biggest competitor, Pinnacle Systems.

Beginning with still-image frame grabber cards like AT Vista, Truevision went on to pioneer the desktop digital video editing industry with the introduction of the TARGA videographics card in 1984. Its engineers developed brand new ASICs that were eventually powerful enough to perform realtime operations on live video, which culminated in the TARGA 3000 digital video processing board in 1998. These HUB chips operated with a memory-centric architecture that simplified the task of third-party developers to integrate TARGA boards into their products. Most notable were Japanese companies Sony and Matsushita (Panasonic), who used TARGA in the heart of several of their video editing workstations.