Trident gum
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Trident gum is a brand of sugarless chewing gum popular in the United States and Canada.
Introduced in 1960, the Trident brand was the first national brand of sugar-free chewing gum. Developed by the American Chicle company in response to medical discoveries linking sugar to dental caries, the original Trident formula contained three enzymes thought to soften dental tartar, but was sugared. (The name "Trident" derives from the three enzymes to promote dental health.)
When artificial sweeteners became widespread in the early 1960s, the formula was changed to use saccharin instead of sugar, and Sugar-Free Trident was introduced in 1964 was introduced with the slogan "The Great Taste that is Good for Your Teeth". American Chicle's marketing was one of the first national campaigns to promote dental health through chewing gum.
NASA dispensed Trident gum to the first Gemini astronauts.
In the mid-1960s, the Adams gum company acquired American Chicle and introduced a new slogan for Trident: "4 out of 5 Dentists surveyed would recommend sugarless gum to their patients who chew gum." The phrase became strongly associated with the Trident brand.
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[edit] Primary Competitors
Wrigley Company which manufactures many types of gum such as Orbit (gum) and Juicy Fruit.
[edit] Flavors
At the moment they feature many flavors of chewing gum. They have many categories and subcategories of gum in which there are many flavors. Each subcategory of gum has its own unique trait which separates it from the rest.
[edit] Original
Watermelon Twist, Tropical Twist, Original, Spearmint, Bubble Gum, Cinnamon, Crystal Frost.
[edit] White
(Contains Recaldent) Peppermint, Cinnamon Tingle, Spearmint, Wintergreen, Cool Rush, Cool Colada, & Cool Bubble
[edit] Fusion
Strawberry Fusion, Green Apple Fusion, Wintergreen Fusion
[edit] Splash
Peppermint with Vanilla, Strawberry with Lime, Apple with Rasberry
Trident is currently manufactured and distributed by Cadbury Adams USA LLC.
