Transport Accident Commission
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The Transport Accident Commission (TAC) is the monopolistic insurer of third-party personal liability for road accidents in the State of Victoria.
The TAC is funded entirely by the State Government and is a Government authority. Its purpose is to pay "reasonable" benefits to anyone injured in a road accident, whether or not they are at fault. Benefit payments are designed to cover both medical and non-medical expenses incurred as a result of an accident. It is in the TAC's best interest to reduce the amount of accidents on Victorian roads, and thus with Victoria Police and VicRoads to promote Victorian road safety.
In 2006, the TAC has been the subject of controversy due to the government sponsored relocation of its head office from Melbourne to Geelong. This was seen by many to be an employment based election stunt for the regional city put forward by premier Steve Bracks, but generated publicity when many of the workers refused to move.
[edit] Advertising Campaigns
The TAC is particularly known for their often violent or shocking television advertisements, emphasising the personal costs of dangerous driving practices (such as speeding and drink driving) with graphic details of road accidents and consequent deaths and injuries. The campaign dates from 1989, and also includes bumper stickers with slogans such as "If you drink and drive, you're a bloody idiot," and "Don't fool yourself - speed kills." The public response to these ads is generally quite positive, although the two most popular stickers probably owe their popularity to their use by some, in combination, to form a new sticker reading "Don't fool yourself - you're a bloody idiot." A later campaign targeting speeding, known as "Wipe off five", was widely criticised after it was found that speed cameras in use had a margin of error as high as 10 kilometres per hour.
[edit] Australian Football League Sponsorship
The TAC has been a major sponsor over the years of the Richmond Football Club, until they recently withdrew their sponsorship due to a drink-driving incident involving Tigers player Jay Schulz. In the past they have also provided sponsorship to the Essendon Football Club and the Collingwood Football Club to a lesser extent. They are still involved in sponsoring Australian rules football, with the under-18 competition the TAC Cup having a long naming-rights association with the commission.
[edit] External links
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