Tony Sinclair

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Tony Sinclair is a character who appears in advertisements for Tanqueray alcoholic beverages (namely gin and vodka). The highly-esteemed socialite, played by actor Rodney Mason, has so far appeared in four advertising spots as the company's spokesman. One ad takes place on an Arctic cruise and in another Tony pokes fun at a man who is over zealous at the shrimp cocktail plate. Sinclair also attends an event where a man plays "Deck the Halls" on partially full drinking glasses and in another spot has the perfect ice cube extracted for his drink.

It appears that the ploy behind this advertising campaign is to simply have the audience wondering: "Who is Tony Sinclair?", thereby instilling the name Tony Sinclair as well as the commercial in the viewers mind.

[edit] Some quotes by Sinclair

"They say there is over a billion ice cubes in one of those things [icebergs]. Are you thinking what I'm thinking? Hahahaha."
"What's true for shrimp cocktails is true for all cocktails... always in moderation."
(After hearing "Deck the Halls" played with the Tanqueray martinis): "Now that's an instrument I'd like to pick up...right now. I'm Tony Sinclair. Ready to Tanqueray?"
At the end of every commercial, he smugly says, "I'm Tony Sinclair, and that's how you Tanqueray."
"Swagger, not stagger."