Tony Schwartz

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Anthony Schwartz, also known as the "wizard of sound," (born in New York City August 19, 1923) is an American sound archivist and advertising creator. He is best known for creating the controversial Daisy Girl television ad for the 1964 Lyndon Johnson campaign. Lesser known is his anti-tobacco ad, which the American Cancer Society credits with ending the Tobacco industry's television and radio advertising.

Considered a guru of the newly emerging "electronic media" by Marshall McLuhan, Schwartz ushered in a new age of media study in the 1970's. His works anticipated the end of the print-based media age, and pointed to a new electronic age of mass media.