Tom's of Maine

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Tom's of Maine is a leading maker of natural personal care products, such as toothpaste, made without artificial or animal ingredients and without animal testing. Founded by Tom Chappell and Kate Chappell in 1970 with just US$5000, the company now has nearly 150 employees and 90 oral and body care products sold at more than 40,000 retail outlets worldwide. They sell soap, toothpaste, deodorant, shaving cream, mouthwash, and similar products. Their fluoride toothpastes are the only natural alternatives to earn the American Dental Association's Seal of Acceptance.

As the name suggests, the company was founded by a man named Tom, and the company is, in fact, based in Kennebunk, Maine.

In 2006, Tom's of Maine was purchased by Colgate-Palmolive for US$100M. However, the previous owners kept a 16% share in the company. The deal stipulates that Tom's of Maine's policies will be retained, but the partnership is still in its early days and many businesses and natural product consumers are watching and waiting to see how it plays out.

The website for Tom's of Maine recently announced that all of the company's products have been certified as Halal.

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