Toby Lenk

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Edward (Toby) Lenk is President of Gap Inc. Direct, the e-commerce division of Gap Inc. Reporting to Gap Inc. CEO Paul Pressler, Lenk is responsible for the direction and management of the company's e-commerce websites: Gap Online, Banana Republic Online and Old Navy Online, as well as the forthcoming online footwear retailer, Piperlime. Lenk also oversees Gap Inc.’s private label credit card program, as well as the company’s corporate sales division.

Prior to joining Gap Inc. in 2003, Lenk served as CEO of GameFly, the leading online video game subscription service he co-founded in 2002. Previously, Lenk was CEO of eToys, a pioneering e-commerce business he founded in 1997. Before founding eToys, Lenk served as Vice President of Corporate Strategic Planning for The Walt Disney Company.

Lenk earned a B.A. in economics and government from Bowdoin College in Maine and an M.B.A. from Harvard Business School.

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