This Morning (TV series)

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This Morning

Format	Daytime entertainment
Run time	120 minutes
Starring	Phillip Schofield, Fern Britton, Ruth Langsford
Channel	ITV1
Production company	ITV Productions, previously Granada Television
Air dates	October 3, 1988 – Present

This Morning is a British, ITV1 daytime television programme that started on 3 October 1988 and includes celebrity guests, entertainment, advice, competitions and features.

From 1988 until 12 July 2001, it was presented by husband and wife team Richard Madeley and Judy Finnigan. At this time it was very popular attracting around two million viewers. After they departed the show they were replaced by Coleen Nolan and Twiggy, who proved to be ratings failures. They were replaced by John Leslie and Fern Britton, who managed to get the ratings to around one million. However in 2002, Leslie was sacked after allegations in the press and was replaced by Phillip Schofield.

Lorraine Kelly joined the team in 2003 to co-present with Phillip Schofield on a Monday and a Friday. This was to enable Fern Britton to spend more time with her family. Lorraine left This Morning in March 2006 to concentrate on her GMTV programme, as well as to spend more time at home. Fern now presents Mon-Thur, with Ruth Langsford who now presents the show on Fridays. Phillip Schofield co-presents all week.

In the summer of 2005, Richard Bacon and Denise van Outen temporarily took over the presenting duties, whilst Phillip, Fern and Lorraine were on holiday. Other guest presenters include Eamonn Holmes (partner of Ruth Langsford), Kate Garraway, Tim Vincent, Ben Shephard and John Barrowman.

1 Filming
2 Helping Hand
3 Currently
4 Current Presenters
5 Guest Presenters
6 Experts and Correspondents
7 External links/References

[edit] Filming

For many years the show was broadcast from the Albert Dock in Liverpool. Shoppers and tourists were able to peer through the large window directly behind the presenters. Security guards, though, prevented prolonged exhibitionism. Fred Talbot presented the weather from a large floating map on the Dock. The programme moved to London where it would be easier to attract more celebrity guests and now broadcasts from Studio 8 at The London Studios on the South Bank.

[edit] Helping Hand

One of the show's most shocking and well-remembered broadcasts was back during the Richard and Judy era. A phone-in session was being held regarding domestic abuse, with viewers being asked to call in and talk about past experiences with violent partners. However, a woman phoned in and was put through live on air, only to announce to a stunned studio that she was in a violent relationship and her husband had locked her in the house. She described the violent acts of her partner on air to millions of viewers, and made a plea for help. As a result, the show's agony aunt Denise Robertson MBE asked for the caller's address, and said "We will come and get you". This led to the successful liberation of the abused woman. This dramatic moment in the show's history is made even more powerful by the utter shock experienced by the hosts and crew during the call.