The Subservient Chicken

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The Subservient Chicken, responding to the command "Michael Jackson moves"

The Subservient Chicken is a viral marketing promotion of Burger King's line of chicken sandwiches and their "Have it Your Way" campaign. It was created for Miami advertising agency Crispin Porter + Bogusky by The Barbarian Group. The site is hosted at GSI Inc in Kansas City, Missouri.

The campaign is based on a web site that features a person in a chicken costume. The actor performs a wide range of actions based on a user's input, showing pre-recorded footage and appearing like an interactive webcam. The site takes literally the advertising slogan "Get chicken just the way you like it".

There are more than three hundred commands that the Subservient Chicken will respond to, including:

Michael Jackson dance moves such as "moonwalk"
Riverdance
The "elephant"
Lay egg
Walk Like an Egyptian
Yoga
Rage
Do drugs
Spank
Squat
Taco Bell
Fight
Read a book from his bookcase.
Urinate
Heart attack
Barrel roll
Begone
Die
Golf Swing
Hide
Leave
Spin

When told to perform sex acts, take off his mask, or do anything the Subservient Chicken considers offensive, the chicken walks up to the camera and shakes a scolding chicken finger in disappointment. When told to eat food from rival fast food chain McDonald's, he approaches the camera and places his finger down his throat, while when told to eat Burger King he has a more positive response. The chicken responds to the command "smoke crack" by smoking, but when told to "smoke a bong" he waggles his finger scoldingly.

Recently Burger King introduced its Chicken Fights campaign; the two "cockfighting chicken" advertising characters it is using in its chicken meat marketing campaign are modeled off this chicken.

A subsequent commercial showed a man riding on the chicken in a 60's-ish camera view complete with the friendly-like song, "Big Buckin' Chicken".